BYD's New Threat: XPeng 2025 G6/G9 Starts at ¥176,800

XPeng Strikes at BYD’s Turf with 2025 G6/G9 Launch: Aggressive Pricing & Tech Revamp Mark March 13 Reveal.

2025 G6/G9 Pricing

2025 G6/G9 Pricing

• 2025 G6: ¥176,800–198,800 (US$24,500–27,600), down ¥23,100 from previous base model; top trim slashed ¥78,100

• 2025 G9: ¥248,800–278,800 (US$34,500–38,700), ¥15,100 cheaper than 2024 launch price; flagship cut ¥81,100

• Streamlined Offerings: Reduced to 3 trims per model, aligning with Tesla’s simplified SKU strategy

Standardized Premium Tech

• 5C Ultra-Fast Charging AI Battery: 10-80% charge in 12 minutes (vs. 20 minutes previously)

• Turing AI Autonomous Driving: City navigation, parking-to-parking autonomy, and monthly OTA updates

• G9 Suspension Upgrade: Dual-chamber air suspension + adaptive dampers now standard (previously ¥25,000 add-on)

• G6 Chassis Overhaul: ¥200M investment in retuned front double-wishbone/rear multi-link suspension, outperforming Mercedes GLC in dynamic tests

2025 G6: A User-Driven Evolution

Interior upgrade

Design & Interior

• 19 Exterior Upgrades: Unified front light strip, smoked taillights, and ducktail spoiler reduce "overly rounded" critiques

• 33 Interior Refinements:

  • 50%+ leather-wrapped door panels

  • 5±2mm panel gaps (industry-leading precision)

  • Capacitive steering wheel, hidden AC vents

  • Ambient lighting + front seats with ventilation/heating/massage/lumbar support

Range information

Tech & Performance

• 15.6" Floating Screen (from 14.96") + 10.25" instrument cluster

• Snapdragon 8295 Chip replaces 8155P, paired with 9" digital rearview mirror

• Range Optimization:

  • CLTC 625–725km (base model +7.7%, top trim -3.9%)

  • Energy efficiency: 12.4kWh/100km (vs. 13.2kWh)

CEO’s Confidence:

He Xiaopeng warned of "long waitlists" while joking: "Don’t complain to me—contact your sales rep!"

2025 G9: Luxury Meets Accessibility

Luxurious, comfortable and fully equipped seats

Premium Positioning

• 12-Layer Ergonomic Seats: Chromium-free Nappa leather, 26mm memory foam, 10-point massage

• Full-Seat Comfort: Standard heating/ventilation/massage for all rows + rear reclining

• Co-Pilot Perks: 14.96" entertainment screen + 120° "queen leg rest"

Tech Parity with G6

• Same 5C battery and Turing AI autonomy

• 625–725km Range Options with 13.9kWh/100km efficiency

Strategic Pricing Shift:

Once positioned as XPeng’s flagship, the G9 now adopts "survival-first pricing" to compete with BYD Song L EV and Zeekr 7X.

XPeng’s BYD Playbook

Market Disruption

• Direct Rivals:

  • G6 vs. BYD Sea Lion 07 EV

  • G9 vs. BYD Song L EV

  • P7+ vs. BYD Han EV

  • MONA M03 vs. BYD Qin L EV

• Competitive Edge: 17-27% price advantage over equivalent BYD models in charging speed, cabin tech, and autonomy

XPeng MONA M03

Sales Momentum

• G6: 5,000 orders in 7 minutes post-launch

• P7+: 31,528 orders on launch night

• MONA M03: 30,000+ reservations in 48 hours

Branding Dilemma

While dominating the ¥100,000–300,000 segment, XPeng faces questions about its premium aspirations. CEO He hinted at leveraging "L4-ready tech" and flying car R&D to elevate brand perception, mirroring BYD’s spin-off of Denza for luxury EVs.

Order information for the 2025 XPeng G6.

Industry Context

• EV Price Wars: Competing with Tesla’s refreshed Model Y, NIO’s Onvo L60, and Zeekr 7X

• Profitability Pressure: Despite Q1 delivery growth (+20% YoY), XPeng remains in "ICU phase" restructuring

• Tech Arms Race: Upcoming Park Navigation feature touted as "prelude to L4 autonomy"

Can XPeng balance its value-for-money reputation with premium ambitions? With its revamped lineup and BYD-targeted pricing, the answer may lie in 2025’s promised robotaxi and flying car innovations.