Traditionally, February is the off-season for the automotive industry.

It is supposed that the demand for vehicles will drop sharply after the Spring Festival, and dealers will not have much pressure to boost sales. In previous years, the sales volume of automakers in February would seem unremarkable when viewed in the context of the entire year.

However, February 2025 has proven to be quite different.

Chinese new energy vehicle (NEV) manufacturers have been aggressively promoting their products, showing no signs of slowing down during what is usually a quiet period. Companies like Xpeng, LeapMotor, and VOYAH have eagerly released their February sales results, which have all exceeded expectations.

Of course, other automakers, such as Li Auto, have also achieved notable year-on-year growth compared to the same period last year.

However, at this new juncture, when comparing the absolute values of sales horizontally, the ranking of China's NEV startups may change.

Will this shift persist throughout the year and give rise to a new market landscape?

NIO

NIO delivered a total of 13,192 new vehicles in February, representing a year-on-year increase of 62.2%.

Specifically, the NIO brand delivered 9,143 units, a 12.4% increase from January; while the ONVO brand delivered 4,049 new vehicles in February, compared to 5,912 units in January, marking a 31.5% month-on-month decline.

In terms of sales initiatives in February, NIO introduced a five-year interest-free policy, first for the main NIO brand and then for ONVO, which announced its follow-up on March 1st.

Additionally, ONVO launched a flexible upgrade service on the evening of February 28th via live broadcast, allowing customers to upgrade from the current 65kWh battery to an 85kWh battery for a daily fee of 45 yuan, a monthly fee of 800 yuan, or an annual fee of 8,800 yuan.

On the product planning front, ONVO has already officially announced the existence of the mid-large SUV L90, and we may see the actual vehicle at the upcoming Shanghai Auto Show.

As for NIO, the "5566" update plan is already on the agenda, with William Li hinting that it is likely to debut in the middle of the year. In short, through a combination of product and sales policies, NIO still hopes to boost its sales in the future.

It is worth noting that previously, Ai Tiecheng had stated that he aimed to break through 20,000 deliveries for ONVO in March—currently, there is still a significant gap to achieve that target.

Xpeng

Xpeng continued its strong performance in February, with a monthly delivery volume of 30,453 units, which even saw a slight increase from January. Compared to the same period last year, the growth is even more remarkable, with a year-on-year increase of 540%.

Overall, this marks the fourth consecutive month that Xpeng has delivered over 30,000 units, and it is the only NEV startup to achieve this milestone in February this year.

Xpeng revealed that within this 30,000-unit monthly sales figure, the Xpeng P7+ contributed over 10,000 units, while the MONA M03 accounted for more than 15,000 units, forming the backbone of Xpeng's sales.

On February 28th, the all-new Xpeng G6 made its debut, with detailed adjustments to its exterior and significant changes to its interior. To put it simply, the all-new Xpeng G6 has almost entirely adopted the interior of the P7+, coupled with the information that it will be "equipped with 5C batteries as standard across the entire series," which can be seen as effectively addressing the shortcomings of the old model.

The all-new Xpeng G6 will officially hit the market in early March, and the all-new G9 is also expected to make an appearance soon. In addition to the new G7 and the facelifted P7 series model "E29", Xiaopeng is set to build a more robust product matrix in 2025.

Li Auto

Li Auto delivered 26,263 new vehicles in February, an increase of about 30% compared to the same period last year.

However, when compared to its performance in January 2025, there was a certain degree of decline.

Along with the release of the sales data, a limited-time offer for March was also announced: L-series models can enjoy a discount of 10,000 to 16,000 yuan off the final payment during March, which is expected to have a positive impact on boosting sales.

Li Auto's performance is mainly characterized by its "stability," with a monthly delivery figure of 26,000 units ranking it in the Top 5 among NEVs. The next primary task for Li Auto is to await the successful launch of its pure electric SUV.

The first pure electric SUV from Li Auto, the i8, has already been officially announced, with the overall design incorporating design features from both the MEGA and L-series models, giving it a strong sense of identity.

It can be predicted that the Li Auto i8 will most likely inherit the majority of the powertrain technologies from the MEGA, such as the 5C ultra-fast charging battery pack, good energy consumption control, and range achievement rate, etc. Coupled with Li Auto's consistent advantage in space, it is expected to be a "seed-level" contender in the mid-large pure electric SUV segment.

As for the specific launch time, Li Xiang stated that to avoid clashing with the Xiaomi SU7 Ultra, an alternative time was chosen, but it is believed that the pre-sale or even the official launch will be completed before the Shanghai Auto Show in April at the latest.

LeapMotor

In February, LeapMotor delivered a total of 25,287 new vehicles, with a year-on-year growth rate as high as 285%.

For comparison, in January of this year, LeapMotor also sold around 25,000 new vehicles, indicating that the range of 25,000 to 30,000 units has become LeapMotor's stable performance data interval.

In its poster, LeapMotor mentioned that the new model B10 will hold a pre-sale launch event on March 10th, and the final launch time is expected not to be later than the opening of the Shanghai Auto Show.

As the key new model for the first half of the year, the LeapMotor B10, jokingly referred to as the "half-price Li Auto L6," is mainly positioned in the 100,000 to 150,000 yuan price range and will be equipped with a lidar and the Qualcomm 8295 cockpit chip, aiming to create differentiation through a richer array of intelligent configurations.

Additionally, the LeapMotor B10 is the first model on the LeapMotor B platform, and in 2025, LeapMotor will introduce three more new models on this platform to launch a "cost-performance" offensive.

Xiaomi

Xiaomi's monthly delivery performance continues its past characteristic, still only providing the vague expression of "over 20,000 units," but having achieved monthly deliveries exceeding 20,000 units for five consecutive months, this performance is still commendable.

Recently, the Xiaomi SU7 Ultra was officially launched, with a starting price of 529,900 yuan, making it a hot topic of public discussion.

Lei Jun's goal of selling 10,000 units of the Xiaomi SU7 Ultra throughout the year was declared accomplished in just two hours (with over 10,000 large orders), leaving another unique mark in the history of China's automotive development.

However, Xiaomi, which has set a full-year target of 300,000 units, still needs to focus more energy on "volume" models.

Looking ahead to 2025, the Xiaomi YU7 and the range-extended SUV at the end of the year will be the mainstays of Xiaomi's sales, but discussing their performance at this point is still premature.

For the next one or two months, Xiaomi may enter a relatively "flat" period, with its sales performance entirely dependent on the performance of the Xiaomi SU7.

Nevertheless, Lei Jun, who holds a large number of orders and still "owes" many vehicles, has the most important task ahead: how to increase delivery capacity.

ZEEKR

The data released by ZEEKR is somewhat different from usual, as it is the first monthly sales figure announced after the merger of the ZEEKR and LYNK&CO brands and the establishment of the "ZEEKR Technology Group".

From the data, the combined delivery figure for the ZEEKR and LYNK&CO brands in February was 31,277 units. Specifically, ZEEKR delivered 14,039 units in February, with a year-on-year increase of 86.9% and a month-on-month increase of 17.6%.

LYNK&CO delivered 17,238 units in February, with a year-on-year growth rate of 30.5%, and the proportion of new energy vehicles is almost "fifty-fifty," at 47.9%.

After the Spring Festival holiday in February this year, the automotive industry has seen an "internal competition" trend, with policies such as "N-year interest-free" becoming more common.

However, ZEEKR has not made many statements on this front. In terms of new products, ZEEKR is currently preheating the 007GT, which is expected to be launched in April; the first large SUV under the LYNK&CO brand, the Lynk 900, has already been unveiled, and there should be more news, or even an official launch, at the Shanghai Auto Show.

But overall, especially for the Jieke brand, both in terms of sales performance and market presence, there has been a certain weakening compared to last winter.

VOYAH

VOYAH delivered 8,013 new vehicles in February, with a year-on-year increase of 152%, which is similar to its performance in January; a total of 16,000 new vehicles have been delivered over the past two months.

However, considering that VOYAH has set an annual sales target of 200,000 units, the current performance seems not very satisfactory.

Previously,VOYAH officially announced that all new models launched in 2025 will be equipped with HUAWEI Kunpeng intelligent driving, and VOYAH hopes to quickly make up for its intelligence shortcomings in this way and enhance the overall competitiveness of its products.

Specifically,VOYAH will introduce four new models or facelifted products on top of its existing four-product matrix this year. It is believed that these will include VOYAH Free and VOYAH Chasing Light, all of which will be equipped with HUAWEI Kunpeng intelligent driving without exception.

Another focus for VOYAH in 2025 is going global, with CEO Lu Fang stating that more than 400 global stores will be built. Can this "two-pronged approach" help VOYAH achieve its annual target? Perhaps the Shanghai Auto Show in April will see more actions from VOYAH.

IM

IM did not release detailed February sales figures, only stating that "a total of 7,037 units were delivered from January to February." Looking back,IM's January sales were 5,305 units, which means that the actual sales in February were 1,732 units.

Perhaps IM's sales in March will see some recovery—they launched the new IM LS6 at the end of February, with a starting price of 219,900 yuan after adding a series of comfort configurations.

However, overall, the biggest problem for the IM brand at present is still its product portfolio; relying solely on the four models of IM LS6, L6, LS7, and L7 to compete with a series of "newcomers" in the market will inevitably put some pressure on it.

It is reported that IM will launch four new models in 2025, including two range-extended and two pure electric models. In addition,IM will also strengthen its cooperation with Momenta to bring national map-free intelligent driving to reality as soon as possible.

AION

AION announced that its February delivery volume was 20,863 units, with a year-on-year increase of 25%. Moreover, with January sales at 14,394 units, there was a considerable month-on-month increase of 44.95%.

AION did not disclose the specific sales figures for individual models, but it is clear that the second-generation models have become the main force in sales. On February 28th, the AION UT was officially launched, with a starting price of 69,800 yuan, which is quite eye-catching.

In terms of pricing, the competitors for the AION UT will be the GEOME Xingyuan, which was the top-selling new energy single model in January, and the once popular BYD Dolphin.

The competition in the A0 segment has already entered a fierce stage, and the AION UT is expected to gain a share of the market with its fashionable appearance and higher configuration.

HUAWEI HIMA

HUAWEI HIMA delivered a total of 21,517 new vehicles across all its brands in February, compared to 34,987 units in January, marking a nearly 38.5% month-on-month decline.

Specifically, the February delivery volume of the AITO M7 dropped to 5,204 units, while the LUXEED R7 was at 8,748 units, with data for other models not yet disclosed.

Considering that the AITO M7 and LUXEED R7 have been the mainstays of HUAWEI HIMA's sales over the past quarter, and their sales performance in February was not very ideal, the overall sales fluctuation of the HUAWEI HIMA brand is evident.

Moving forward, the HUAWEI HIMA brand matrix will have a series of actions.

For instance, the annual model AITO M5 has already started preheating and will have more moves in March; the annual flagship model AITO M8 is also making frequent moves and has the potential to become a new growth driver.

Additionally, SAIC Group has officially announced a collaboration with HUAWEI HIMA to launch the "Shangjie" brand, with the first model emphasizing volume and "cost-performance." Given that HUAWEI HIMA has set a target of "annual sales of one million units," they still need to regain confidence in sales in the coming period.

BYD

BYD's February sales figures changed the mediocre performance of January, with a total of 322,846 units sold, returning to the No. 1 position among Chinese automotive brands.

Specifically, passenger vehicle sales reached 318,233 units, with a year-on-year growth rate of 164%.

After the first two months of 2025, the total sales volume of the BYD group has already reached 614,000 units. Currently, it appears that BYD is the Chinese automotive brand most likely to achieve its annual target of 500,000 units sold.

Looking at the details, the Dynasty and Ocean networks remain the main forces, with February sales at 304,673 units; the Formula Leopard sales were 4,942 units, with a notable year-on-year increase of 113.9%; the DENZA sales were 8,513 units, and the YangWang sales were 105 units.

In February this year,BYD launched a fierce "intelligent driving democratization" offensive, bringing "high-level intelligent driving" down to the 80,000 yuan price range.

However, the value of BYD's "intelligent driving democratization" may not be fully realized until March or even later.

According to information obtained by Electric Planet, the latest batch of "intelligent driving edition" models from BYD is still in the production ramp-up phase and will require some time to deliver in large quantities.

Moving forward, BYD will continue to launch a series of new models, including key models such as the Qin L and Tang L, which are expected to be launched around the Shanghai Auto Show.

It seems that the "galloping" of BYD 's sales will not stop in the short term.

February 2025 China NEV Brand Sales Report：A New Pattern Emerges

NIO