Tesla Bows to Pressure: Launches 5-Year 0% Financing for New Model Y
- Maya
- 2 days ago
- 2 min read
Unable to withstand the pressure, tesla launches 5-year 0%interest financing for the New Model Y for the first time, with the wntire series eligible.
Specifically, the New Model Y offers a down payment of 79,900 yuan with a monthly payment as low as about 3,060 yuan, or a down payment of 45,900 yuan with a low-interest monthly payment of 3,718 yuan, further lowering the barrier for consumers to purchase.
Model 3 also enjoys the 5-year 0% interest financing, in addition to the previously announced 8,000 yuan insurance subsidy. It now appears that the so-called “limited-time” offer is essentially aimed at creating a sense of urgency for consumers.
To enhance the sense of novelty, Tesla has also introduced a new “Star Diamond Black” paint, which presents a star-diamond-like shimmering texture. The optional price is 8,000 yuan, and it is available for both the Model Y and Model 3.
The urgency with which Tesla has launched these financial incentives for its new models clearly indicates the pressure it is facing in sales.
In the first quarter of 2025, Tesla’s sales in the European market plummeted across the board, with major markets such as Germany, Denmark, and Sweden experiencing declines of over 50%, and the Netherlands market seeing a near halving of sales.
Tesla, which had been performing well in the Chinese market, also seems to have encountered a “cliff” in sales in 2025, with January sales at 63,238 units, down 11.5% year-on-year, and February sales at 30,688 units, down a staggering 49% year-on-year.
Meanwhile, the offensive of Chinese new energy vehicle manufacturers is also intensifying.
Several Chinese new energy vehicle manufacturers have similar interest-free policies: XPeng Motors offers 5-year 0% interest with 0 down payment, covering models such as the X9, G9, P7i, and G6; NIO offers a limited-time 5-year 0% interest purchase policy with a down payment as low as 20%; Leapmotor offers 5-year 0% interest plus high cash subsidies.
Compared to direct price cuts, interest-free policies may be a better promotional solution for automakers.
In addition to lowering the purchase threshold for consumers and reducing loan repayment pressure, it can also help stabilize vehicle prices, and existing users will not feel “betrayed.”
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