Single Xiaomi Dealership Sets 72-Hour Goal: 40 YU7 Orders

Xiaomi’s first SUV, the YU7, launches June 26 evening. Sets a target of 40 YU7 lock-in orders per store within the first 72 hours of sales.

On the evening of June 26th, Xiaomi’s first SUV model, the YU7, was officially launched.

As the YU7 launch entered its final countdown, sales stores nationwide entered a state of intense preparation. A netizen shared a “sales pledge” from one Xiaomi Auto showroom: Achieve the mission-critical target of securing 40 YU7 lock-in orders within the first 72 hours of sales opening!

Notably, YU7 display vehicles began arriving at showrooms across China starting mid-month, now covering 317 stores in 86 cities nationwide. If the individual store target is applied across the network, it implies the Xiaomi Auto system aims to secure nearly 13,000 orders within the YU7’s first three sales days.

Regarding YU7 sales targets, Xiaomi Auto CEO Lei Jun responded on Weibo a few days prior, stating: “The Xiaomi YU7 will continue to take on the Model Y! I have particularly strong confidence in its product strength.”

Lei Jun’s confidence stems from strong market feedback. A Xiaomi salesperson from Cixi shared: “On the first day the YU7 arrived in-store, customer traffic hit 200 groups, creating a situation where dozens of sales staff weren’t enough.” This vividly illustrates the YU7’s popularity.

On the eve of the new car’s imminent arrival, Lei Jun also teased some configurations on Weibo:

• Air suspension is only available on the Pro and Max versions; the Standard version does not have it.
• The Standard version can be optioned with 21-inch large wheels.
• There are a total of 4 interior color schemes.
• The adjustable sunroof (sky screen) is an exclusive feature of the Max version.
• The Standard version can be optioned with zero-gravity seats.

Simultaneously, he addressed the most anticipated question about pricing: “Many people online are guessing the price, saying the YU7 Standard version will be 20,000 to 30,000 RMB more expensive than the SU7 Standard version. I have publicly and categorically denied this because the YU7 Standard version has a very high specification level. Within the industry, it’s equivalent to the Max or even Ultra versions of competitors.”

Citing a research report from CMB International, lead registrations within three days of the YU7’s technical launch were triple those of the SU7 during the same period post-launch. Over 60% of these users were first-time registrants, and over 40% had never used a Xiaomi product before. This data has boosted institutional confidence in YU7 sales. Citi estimates the YU7 could achieve monthly sales of 30,000 units, while CMB International is more optimistic, predicting its “steady-state monthly sales will be in the range of 30,000 to 40,000 units.”

Following the SU7’s achievement of delivering over 28,000 units in May, the Xiaomi Auto system has gained experience in handling hit products. With the YU7 launch imminent, whether Xiaomi Auto can once again create a sales miracle now awaits the sales figures after the YU7 hits the market.