GWM clarifies that it currently has no plans regarding site selection for a potential manufacturing plant in Europe.
On November 28, Great Wall Motor (GWM) has responded to rumors about building a vehicle manufacturing plant in Europe, saying there is currently no such plan in place.
The company clarified that comments made by Global President Shi Qingke in a media interview on November 26 were only an informal exchange.
GWM clarifies that it currently has no plans regarding site selection for a potential manufacturing plant in Europe.
The company noted that reports claiming it had inspected multiple European countries referred to historical information prior to 2025, and that the automaker has not conducted any recent visits or evaluations in any European country.
Earlier this month, Reuters reported that GWM intended to increase its annual production capacity for the European market to 300,000 units by 2029 and was accelerating efforts to determine a location for its first European assembly plant.
While the latest official statement indicates that the plant plan remains undecided, the strategic direction of accelerating overseas expansion remains unchanged.
Data shows overseas markets are becoming a key driver of GWM’s growth. On November 2, the company disclosed sales of 140,000 units in October 2025, up 22.50% year-on-year.
Total sales for the first ten months reached 1.07 million units, an increase of 9.87% year-on-year.
October overseas sales reached 57,200 units, up 28.68% year-on-year. Overseas deliveries from January to October totaled 390,000 units, completing 75% of the annual target of 520,000 vehicles.
Under GWM’s 2025 overseas sales target, the Haval brand will undertake the main volume, expected to account for roughly 70%, while pickup models and the Tank brand are projected to contribute 10–20% each.
In 2024, GWM recorded full-year sales of 1.2333 million units, up 0.21% year-on-year. Overseas markets contributed 453,100 units, up 43.39% year-on-year, marking a record high and representing 36.7% of total sales.
Chairman Wei Jianjun said at the 2024 shareholders’ meeting that internationalization remains the company’s core strategic objective, with the goal that by 2025, overseas sales will account for 40% of total volume and overseas revenue will exceed 50%.
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