XPeng GX Begins Nationwide Deliveries, Flagship Model Orders Account for 60%

Takeaways by AI

XPeng GX orders surged after a 50K RMB price cut, hitting 24,863 in 12 hours.
Flagship AWD Ultra captures 60% of orders, boosting BEV demand with a 5.5:4.5 BEV:EREV mix.
Foot traffic rose 300% with 20%–25% new buyers and 90% trade-in intent.

On May 25, an automotive media outlet released a 72-hour frontline sales report for the XPeng GX.

The model launched on May 20 at 269.8K–349.8K RMB ($39.1K–50.7K), about 50K RMB below the 399.8K RMB ($58.0K) pre-sale price. The price cut directly lifted demand. Orders topped 24,863 units within 12 hours.

Dealership data show average new orders at 30–35 units per store; foot traffic rose 300% post-launch, with 60%–70% of visitors targeting GX. About 20%–25% of orders came from new customers who skipped pre-sales due to earlier high pricing.

XPeng GX order data

Test-drive demand peaked over the first weekend. Orders concentrated in Guangdong, Anhui, Jiangsu, Zhejiang, Beijing; distribution across stores remained balanced.

Core buyers are aged 30–45; male users account for about 90%. Trade-in demand reaches 90%. Buyers seek family use and business scenarios; focus on design, cabin space, intelligent features, especially three-row layout and VLA-assisted driving.

Infographic displaying demographic distribution: 10% female and 90% male participation, age range predominantly between 30 to 45 years, with a 90% growth or conversion rate. — Customer profile of XPeng GX orders

A high proportion drive their own cars or already own a NEV; they have strong awareness of assisted driving and EVs, with intense test-drive demand.

Battery electric versions outperform expectations; BEV to EREV ratio stands at 5.5:4.5.

The AWD Ultra flagship leads with 60% of orders; Ultra SE takes 30%, Ultra at 10%; entry-level Max sees minimal demand. The flagship comes with dual Turing chips, dual-motor AWD, linear chassis, three-row folding seats; viewed as best value.

Overview of car purchase preferences showing percentages for electric and hybrid options, along with configuration preferences and color choices. — Trim, exterior and interior color preferences for XPeng GX orders

Polar Black leads exterior color demand, Fjord Gray follows; Forest Purple interior ranks first. The 22-inch corona wheels priced at 6K RMB ($0.9K) see a 50% take rate.

Competitor comparison remains dispersed. NIO ES8, AITO M9, BYD Great Tang each take about 20%; Zeekr 8X, ONVO L90, Leapmotor D19 each at 10%. Buyers comparing AITO M9 focus on business use; ES8 buyers value brand presence; BYD Great Tang interest rises post-launch.