BMW Group 2025 Revenue Falls 6.3% to €133.45B as China Sales Slump 12.5%
In 2025, BBA all experienced varying degrees of decline in the Chinese market, with total sales for the three brands dropping by nearly 260,000 vehicles.
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China NEV Price Cuts Average 13.5% in Feb as Auto Price War Cools
China’s passenger vehicle price war, which has lasted nearly two years, is showing signs of easing at the start of 2026.
China NEV Passenger Car Share Hits 62.8% of Global Market in January
In January 2026, Chinese-branded new energy passenger vehicles accounted for 28.3% of overseas sales, up 7.5
BMW in Talks With EU on Tariff Exemption for China-made Mini EVs
If negotiations succeed, the 20.7% additional duty could be replaced by a minimum import price mechanism.
BMW, CATL Sign MOU on Battery Decarbonization, Data Exchange
The partnership will support compliance with tightening EU battery regulations, reinforcing BMW’s electrification strategy and China localization push.
BMW, Mercedes, Audi Slash Car Prices Amid Sales Pressure, BMW 7 Series Discounts Reach $39,220
The price easing reflects mounting sales pressure on traditional luxury brands. In 2025, Audi’s sales declined 5% year on year, while Mercedes-Benz and BMW fell 19% and 12.5%, respectively.
EU Weighs 70% Local Content Rule for EV Subsidies to Counter Chinese EVs
The draft would require subsidized EVs to be assembled in the EU, with at least 70% of components sourced locally, excluding batteries. The threshold remains under discussion.
Europe Car Registrations Fall 3.5% in Jan, BYD Surges 165%, Tesla Drops 17%
Chinese brands sold a combined 70,465 vehicles in Europe in January, up 80% YoY, lifting market share from 4% in January 2025 to 7.4%.
China JV Automakers Deepen Local Ties, Struggle to Regain EV Share
Joint ventures in China’s automotive market face challenges, adapting to local EV strategies while seeing declining market shares.
Mercedes-Benz Cuts Prices Up to 10% to Address Shifts in China Market
Despite softer overall sales, Mercedes-Benz remains strong in China’s high-end segments