China NEV Passenger Car Share Hits 62.8% of Global Market in January
In January 2026, Chinese-branded new energy passenger vehicles accounted for 28.3% of overseas sales, up 7.5
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In January 2026, Chinese-branded new energy passenger vehicles accounted for 28.3% of overseas sales, up 7.5
If negotiations succeed, the 20.7% additional duty could be replaced by a minimum import price mechanism.
The partnership will support compliance with tightening EU battery regulations, reinforcing BMW’s electrification strategy and China localization push.
The price easing reflects mounting sales pressure on traditional luxury brands. In 2025, Audi’s sales declined 5% year on year, while Mercedes-Benz and BMW fell 19% and 12.5%, respectively.
The draft would require subsidized EVs to be assembled in the EU, with at least 70% of components sourced locally, excluding batteries. The threshold remains under discussion.
Chinese brands sold a combined 70,465 vehicles in Europe in January, up 80% YoY, lifting market share from 4% in January 2025 to 7.4%.
Joint ventures in China’s automotive market face challenges, adapting to local EV strategies while seeing declining market shares.
Despite softer overall sales, Mercedes-Benz remains strong in China’s high-end segments
China’s NEV market in 2025 saw intense competition, particularly among joint venture automakers like Toyota and Nissan.
BMW China said the move reflects adjustments to official guide prices for selected models, stressing that final transaction prices remain at dealers’ discretion and should not be interpreted as a price war.