According to online reports, BYD will activate a new vehicle purchasing policy starting at 00:00 on July 1, 2025. All existing quotation plans and policies will be rendered invalid simultaneously.
On June 28th, an image of an internal BYD notice widely circulated online stated: “Effective 00:00 on July 1, 2025, all previous quotation schemes and policies will become entirely void.”
According to a report by National Business Daily, sales staff at a BYD Ocean Network dealership in Beijing confirmed the authenticity of the notice. They stated, “The second quarter is coming to an end, and new sales policies will be introduced in July,” adding that BYD adjusts its sales policies every quarter.
A Dynasty Network salesperson emphasized to the reporter: “If you want to buy a car, act quickly. You can still enjoy the limited-time ‘fixed-price offer’ policy before June 30th. It will be completely canceled on July 1st.”
This adjustment signifies the imminent end of BYD’s limited-time promotional campaign launched on May 23rd. The campaign covered a total of 22 intelligent driving edition models across the Dynasty and Ocean networks, offering maximum subsidies reaching 53,000 RMB.
Under the campaign, 10 Ocean Network models were offered with limited-time “fixed-price offers” starting from 55,800 RMB. The Seal 07 DM-i Intelligent Driving Edition saw the largest price reduction at 53,000 RMB. Meanwhile, 12 Dynasty Network intelligent driving edition models received limited-time subsidies, lowering their starting prices to 63,800 RMB.
A Beijing Ocean Network dealership salesperson revealed that under the new policy, the “trade-in” policy will continue, but the bank’s “high-interest, high-rebate” loan policy will be canceled. They added, “The national subsidy standards definitely won’t change, but whether the manufacturer’s policies will change is still unknown at this point.”
BYD is not the only automaker adjusting its policies. According to Auto Home, brands including BYD Ocean, Denza, Formula Leopard, and Deepal have simultaneously announced that existing financing schemes and quotes will be voided, with new purchase policies set to be released on July 1.
This collective move occurs against a unique industry backdrop. In the first four months of 2025, over 60 models had undergone price reductions. In May, aggressive discounting by leading automakers triggered follow-up price cuts across more than 100 models, driving the industry-wide profit margin below 4%.
Industry analysts attribute the policy shift to multiple factors: strong progress toward sales targets, persistent pressure on profit margins, and the need to preserve pricing flexibility for new product launches in the second half. A Dongwu Securities research report forecasts BYD’s 2025 annual sales to reach 5.3 to 5.5 million vehicles.
The policy adjustment has sparked speculation about a potential end to the price war. Some analysts suggest automakers are halting promotional incentives to monitor market trends amid the transition of national subsidy programs and the approaching off-season for auto sales. However, some consumers anticipate new policies in July may offer even greater discounts.
As of this writing, reports and interview articles regarding related rumors have been removed from multiple platforms.
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