The Nissan N7 has become the first all-electric sedan from a joint venture brand to exceed 10,000 monthly deliveries.
With increased production capacity, new customers only need to wait 2–4 weeks for delivery, while some regions even offer a 1–2 week timeline.
On September 1, Dongfeng Nissan announced exciting news—the Nissan N7 delivered 10,148 units in August, a month-on-month increase of 57%, making it the first all-electric sedan from a joint venture brand to exceed 10,000 monthly deliveries.
Since its launch in late April, the N7 achieved 10,000 deliveries in just 45 days and surpassed 20,000 firm orders within 50 days. Over the following three months, its sales steadily climbed, ultimately doubling production capacity and hitting the 10,000-unit milestone in one stride. This achievement has dispelled doubts about the short-lived success of joint venture electric vehicles.
Looking back at the Nissan N7’s launch trajectory, its market performance has shown a steady upward trend.
In June, the Nissan N7 secured the top spot in retail sales among joint venture all-electric models with 6,189 units. In July, sales further rose to 6,455 units, maintaining its leading position. By August, its market performance reached new heights, topping the joint venture new energy overall sales chart for three consecutive weeks.
Interestingly, over the past few years in China’s new energy vehicle market, mainstream joint venture brands have often faced the awkward situation of “peaking at launch.” For example, the Volkswagen ID.4 saw a sharp decline after a strong first month, while the Honda e:NS1 only garnered brief attention initially, with monthly sales quickly falling below 1,000 units.
Upon investigation, joint-venture brands generally have problems in the field of electric vehicles, such as insufficient product strength, pricing that is out of touch with the market, and backward intelligence. In the early stage of listing, they could still attract attention relying on their brand appeal, but lacking continuous competitiveness, they were soon overwhelmed by the wave of new products from domestic independent brands.
The N7’s counter-trend surge throws these pain points into sharp relief. As a mid-to-large battery-electric sedan, the Nissan N7 opens at just CNY 119,900 and layers on flagship tech—AI zero-gravity “cloud seats,” the NISSAN OS smart cockpit, and full-domain anti-motion-sickness control—delivering strong product substance at a highly competitive price.
At last week’s 2025 Chengdu Auto Show, Nissan unveiled an exclusive new cabin theme for the N7: Rose Mocha. Buyers of Pro and Max trims can now opt for the CNY 7,000 Rose Mocha interior free of charge for a limited time. Existing customers who have locked orders but not yet entered production can also switch to the new scheme during the same window.
With capacity ramping up, delivery speed has improved markedly. New orders currently face a wait of only two to four weeks, and in some regions cars can be collected in as little as one to two weeks.
Beyond the segment conquered by the N7, Dongfeng Nissan has already mapped out its next wave of products. The upcoming N6 will double down on “ultra-comfort and generous space,” but will adopt a hybrid powertrain to enter an even broader arena.
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