Hongqi to Roll Out 15 NEV Models in Europe by 2028, EHS5 Debuts in Munich

Having established a presence in Norway, the Netherlands, and Poland, Hongqi’s core product in Europe is the EHS9 full-size electric SUV, soon to be joined by the more compact EHS5.

Chinese luxury car brand Hongqi announced at the IAA Mobility 2025 in Munich that it will introduce 15 electric and hybrid models in Europe by 2028, expanding its presence to 25 countries and building a dealer network of more than 200 outlets.

As a sub-brand of state-owned FAW Group, Hongqi has already entered several European markets, including Norway, the Netherlands, and Poland.

Its flagship model, the large all-electric SUV EHS9, currently retails in Europe starting at €80,000 ($85,700).

Making its European debut at the show, the EHS5 is a compact electric SUV with a range of up to 550 km. It supports fast charging from 10% to 80% in just 20 minutes and is positioned as a younger, more urban-oriented offering compared with the EHS9, targeting both family and individual buyers.

Hongqi has not yet disclosed pricing or launch dates for the EHS5 in Europe.

FAW Group’s design director, Giles Taylor, said at the event that the EHS5 will be a key product for reaching Europe’s mainstream consumers, describing it as a more dynamic model designed to align with urban lifestyles.

Hongqi is also deepening its ties with fellow Chinese automaker Leapmotor. The two companies signed a cooperation agreement earlier this year, under which Leapmotor will provide EV platforms to support Hongqi’s global expansion.

Leapmotor CEO Zhu Jiangming revealed during the auto show that the first Hongqi model based on Leapmotor’s platform is expected to enter production in Q4 2026.

The upcoming model will share its platform with the Leapmotor B10 and will be manufactured at Leapmotor’s Hangzhou plant.

It will be offered in both battery-electric and range-extended versions, blending Leapmotor’s core technologies with Hongqi’s signature design language and Chinese aesthetic elements.

Hongqi’s European strategy comes as Chinese automakers accelerate their overseas push. BYD, Chery, and Changan have all expanded their footprints in Europe, seeking to counter fierce price competition at home and secure higher-margin growth in international markets.