China’s 2025 City NOA Vehicle Sales Surpass 3.12M Units, Market Reach at 15.1%
Among mainstream passenger cars with a starting price below RMB 300,000, models equipped with Urban NOA accounted for over 68.9% of sales.
Latest in EV news, technologies, data and insights from China market
Among mainstream passenger cars with a starting price below RMB 300,000, models equipped with Urban NOA accounted for over 68.9% of sales.
In December 2025, China sold more than 1.3 million EVs, while full-year sales reached about 12.9 million units, up 17% year on year.
Early January (Jan 1–11): China Passenger Car retail fell 32% YoY to 328K units; NEV sales dropped 38% to 117K, with penetration at 35.5%.
In 2025, China’s NEV production and sales both exceeded 16 million units, maintaining the world’s top spot for the 11th consecutive year.
This clarification shifts core responsibility to the vehicle manufacturer’s system integration, not cell manufacturing.
Luxeed plans to build about 200 dedicated outlets in 2026, roll out a full-lifecycle digital user system, and advance its Luxeed 2.0 strategy to sharpen brand positioning.
Micro and small EVs remain hot, emerging as the key battlefield for traditional automakers’ EV spin-off brands.
The equity award follows a standard long-term vesting structure and is closely tied to Zhu’s continued service over the next five years