Chery Group Jan Sales at 191K Units; Overseas Markets Contribute 61%

Chery Group targets 3.2 million unit sales in 2026, representing 14.03% growth year-over-year.

Chery Group released its sales report for January 2026.

Data shows the group’s five brands achieved combined sales of 191,496 units, down 10.7% year-over-year.

Despite overall fluctuations due to the traditional slow season, export and new energy vehicle (NEV) segments delivered standout performances. NEV sales reached 47,393 units, while exports hit 116,985 units.

Financial report for Cherry Automobile Co., Ltd. detailing vehicle sales figures for January 2026, including cumulative totals and year-over-year comparisons. — Chery Group January 2026 Sales Report

Breaking down by brand, the group showed significant internal divergence.

The Chery brand sold 135,551 units in January, up 4.6% year-over-year, becoming the only major brand to achieve positive growth and contributing 70.79% of the group’s total sales.

Jetour ranked second with 42,744 units sold in January, but this represented a 26.5% decline compared to 58,162 units in the same period last year.

This was followed by Exeed with 5,276 units, down 9.1% year-over-year. Notably, the NEV brands iCAR and Luxeed saw substantial declines of 56.5% and 65.3% respectively, with sales of 3,419 and 4,506 units.

A Luxeed V9 luxury minivan parked in a modern setting, with a stylish woman walking nearby against an elegant architectural backdrop. — LUXEED V9

Facing the challenges of the new year, Chery Group has established clear annual planning.

According to its 2026 strategic goals, Chery Group aims to hit a new sales peak of 3.2 million units, representing 14.03% growth over 2025.

To achieve this target, Chery plans to launch 17 key models in 2026, covering diverse segments from compact EVs to hardcore off-road vehicles.

It’s worth noting that in Q4 2025, the group already launched a wave of new products including the all-new Tiggo 8, the flagship six-seat SUV Fulwin T11, the hardcore off-roader Jetour G700, and the Exeed ET5 equipped with Horizon Robotics’ latest HSD ADAS, setting the stage for the 2026 product offensive.

A scenic view of a river winding through mountains with an orange SUV parked in front of a modern stone house, under a dramatic sky.

Overseas markets will continue to serve as the growth engine.

Chery expects export sales to reach 1.5-1.6 million units in 2026, accounting for nearly 50% of total sales. In terms of production capacity, in addition to its Thailand plant, Chery’s largest ASEAN factory will officially commence operations in Hưng Yên Province, Vietnam in 2026, with planned annual capacity of 200,000 units.

In the European market, following successful entries into the UK and Italy, Chery plans to enter the French market in Spring 2026 with its Omoda and Jaecoo brands.