Xiaomi Auto Denies Fatal Crash Rumors During Elite Driving Training, Vows Legal Action

On June 10, Li Xiaoshuang, Vice President of Xiaomi Auto, stated on Weibo: “We will never tolerate any malicious slander. The law will severely punish such acts,” issuing a strong response to the widely circulated online rumor of a “fatal crash during Xiaomi’s advanced driving training.”

A social media post by Li Xiaoshuang, Vice President of Xiaomi Auto, addressing rumors about a fatal crash during Xiaomi's advanced driving course, emphasizing the legal consequences for spreading false information. — Li Xiaoshuang issues a strong response to the widely circulated online rumor of a “fatal crash during Xiaomi’s advanced driving training” on Weibo.

He emphasized that numerous anonymous accounts across platforms have been spreading falsified accident images, using every rhetorical trick to stigmatize Xiaomi’s Elite Driving training program—even fabricating casualty rumors—severely misleading public perception.

Subsequently, multiple Xiaomi Group executives reposted this Weibo. Among them, Xiaomi Auto CEO Lei Jun responded: “During training, trainees continually push high-intensity scenarios. Occasional incidents are normal—this is precisely the value of the training.” Meanwhile, the company will initiate legal proceedings to hold rumormongers accountable.

Image of a Weibo post by Lei Jun, CEO of Xiaomi Auto, addressing rumors about a training incident, emphasizing the value of high-intensity scenarios during training. — Screenshot of Lei Jun’s reponse on Weibo.

In fact, as early as yesterday, Xiaomi’s PR Head Wang Hua reposted a Weibo from Xie Xinzhe, a coach at Xiaomi’s Beijing Advanced Driving Training session, stating “the coach is alive and well” to debunk rumors of the coach’s “death in a crash.”

A person sitting in a well-lit room smiling and making a peace sign with their hand. — Wang Hua reposted a Weibo from Xie Xinzhe, stating “the coach is alive and well”.

Previously, Xiaomi Auto CEO Lei Jun officially launched the “Xiaomi Auto Elite Driving Training Program” at Xiaomi’s 15th-anniversary strategy and new product launch. Designed for Xiaomi car owners, the course was originally priced at ¥1,999 ($278.23), with the first 10,000 spots offered for free.

On June 6, Lei Jun announced via Weibo that the Beijing session of Xiaomi Auto’s Elite Driving Advanced Training had commenced. The course featured champion racer Xie Xinzhe as a special guest. Centered on the Xiaomi SU7 Max, the curriculum includes phased operational drills covering the vehicle’s power response, steering system, and braking characteristics. It also incorporates gymkhana projects to enhance drivers’ control and judgment of the vehicle’s dynamic limits.

Weibo post by Xiaomi Auto CEO Lei Jun announcing the launch of the Elite Driving Training Program with a promotional image featuring a race car and an instructor. — Lei Jun announced via Weibo that the Beijing session of Xiaomi Auto’s Elite Driving Advanced Training featured champion racer Xie Xinzhe as a special guest.

On the first day of training, multiple users reported a crash involving a training vehicle. Images showed a Gulf Blue SU7 wedged into a building structure. The vehicle was quickly covered with a gray car cover. Notably, the images clearly displayed signage for “Xiaomi Elite Driving.”