GWM Launches Brazil Plant with 50,000 Annual Capacity

The Brazil plant is GWM’s third-largest full-process manufacturing base overseas, spanning 1.2 million square meters with an annual production capacity of 50,000 vehicles.

Currently, GWM operates over 1,400 overseas sales outlets across 170 countries, with cumulative sales exceeding 2 million units.

On August 16, Great Wall Motor (GWM) officially commenced operations at its complete vehicle plant in Iracemápolis, São Paulo State, Brazil, with the first vehicle off the production line being the Haval H6 GT.

As GWM’s third-largest full-process manufacturing base overseas, the plant has an annual capacity of 50,000 vehicles. Initial production will focus on core models including the Haval H6 series, Haval H9, and POER Pickup, targeting markets across Brazil, Mexico, Argentina, and other Latin American countries.

Official information indicates the 1.2-million-square-meter facility was retrofitted from a former Daimler plant. Equipped with complete welding, painting (featuring over 90% robotic automation), and assembly workshops, it leverages São Paulo’s mature “four-hour logistics circle” supply chain system for efficient component coordination.

To enhance local integration, the plant employs a workforce comprising 85% Brazilian staff while establishing GWM’s first South American R&D center—focused on flex-fuel technology and vehicle localization adaptations.

Interior of the Great Wall Motor manufacturing plant in Brazil, showing robotic arms assembling vehicle parts and workers overseeing the process.

The plant’s launch serves as a pivotal milestone for GWM’s “ecosystem globalization” strategy, transitioning the company from pure export to an integrated R&D-production-supply-sales-service model.

GWM currently operates over 1,400 overseas sales outlets across 170 countries, with cumulative sales exceeding 2 million units. It has established three full-process manufacturing bases in Russia, Thailand, and Brazil, supplemented by multiple CKD facilities globally.

Data shows GWM’s Brazil sales reached 15,700 units in H1 2025—a 19.8% year-on-year increase. Through localized production, the company aims to double Brazilian capacity to 100,000 vehicles within five years, introducing NEV models to capture 70-80% of the local new energy market share.