Chinese EV Marketplace Launches EU Door-To-Door Delivery

China EV Marketplace launches door-to-door delivery from China to Europe, streamlining imports of BEVs and PHEVs with full EU homologation.

On August 21, China EV Marketplace announced the official launch of its “door-to-door” delivery service in Europe, allowing local consumers to order electric vehicles directly from China and providing a one-stop solution for cross-border car purchases.

The service covers procurement, logistics, pre-shipment inspection, customs clearance, and EU homologation, enabling vehicles to be registered and legally driven upon arrival.

This model transforms the traditional car-buying process. Tasks that were previously cumbersome in cross-border purchases—such as port pick-up, paperwork, and compliance certification—are now handled in a standardized, e-commerce-driven manner for the first time.

Jakub Gersl, the company’s Chief Operating Officer, said the initiative aims to eliminate the “import anxiety” commonly experienced by European customers when buying vehicles from abroad.

Data show that China EV Marketplace sold over 7,000 vehicles globally in the first half of 2025, a year-on-year increase of 66%. Europe accounted for roughly 40% of these sales, making it the fastest-growing region.

Notably, performance varies significantly across models. Plug-in hybrid electric vehicles (PHEVs) have become the primary growth driver, with European sales up 370% year-on-year. In contrast, battery electric vehicles (BEVs) saw sales decline 25%, largely due to additional EU tariffs of up to 35%.

Tax differences are directly influencing consumer choices in Europe. PHEVs face only a 10% baseline tariff, while BEVs are subject to extra anti-subsidy duties, giving PHEVs a price advantage.

Meanwhile, range-extended electric vehicles (EREVs), which are popular in China, are classified as BEVs in the EU and face similarly high tariffs, effectively eliminating their market potential.

In contrast to Europe’s rapid growth, the U.S. market remains largely inaccessible due to tariffs exceeding 100%. In the first half of this year, sales on the platform in the U.S. accounted for less than 1% of total volume, primarily to automaker benchmark testing or enthusiast groups.

Currently, China EV Marketplace collaborates with major Chinese automakers including SAIC, FAW, SGMW, Changan, BYD, Dongfeng, Geely, Chery, and JAC, as well as more than 70 nationwide dealers, forming the broadest Chinese EV export network.

Through this network, the platform offers export models across multiple brands, including Tesla, NIO, XPeng, Volkswagen (SAIC and FAW joint ventures), Buick, Bestune, Hongqi, and more.