AVATR Heads into Lebanon as Sixth Middle East Market

The currently introduced models in Lebanon include the AVATR 06, 07, 11 and 12, covering the mid-to-high-end NEV market segment.

On November 4, AVATR announced its official entry into the Lebanese market with a first batch order of 120 units.

This marks the company’s sixth Middle East market after the UAE, Qatar, Jordan, Egypt and Kuwait, further extending its regional sales footprint.

The sales and marketing of AVATR in Lebanon will be handled by local automotive dealer Grace Mobility.

According to AVATR’s Lebanese website, the models introduced to the market include AVATR 06, 07, 11 and 12, targeting the mid-to-high-end new energy vehicle (NEV) segment.

Lebanon’s NEV market remains in the early stage and is primarily driven by imports, with consumer demand concentrated in premium BEV and PHEV models. Brands such as Tesla, Nissan and BYD have already established presences in the local market.

In terms of charging infrastructure, Lebanon has recently seen private companies, petrol stations and real-estate developers take the lead in building public charging stations, while the government has promoted EV adoption through tax exemptions on whole vehicles and key components.

The Middle East is emerging as a new growth frontier for Chinese NEV makers due to oil-price volatility, energy-transition policy changes and shifting consumer profiles. For AVATR, Lebanon could serve as a key hub linking the Mediterranean and broader Middle East market.

Outside of its regional expansion, AVATR is advancing capital and technology partnerships. In October, the company confirmed payment of RMB 11.5 billion ($1.61 billion) to Huawei for a 10 % stake in the firm, jointly targeting five new models by 2026 to accelerate smart-electric technology rollout.

Backed by Changan Automobile Group and state-owned enterprise resources, AVATR’s strategy is positioned as part of China’s national NEV and intelligent-vehicle industrial ecosystem.

The company plans to reach global sales of 400,000 units and revenue over RMB 100 billion ($ 14 billion) by 2027, 800,000 units by 2030 and 1.5 million units by 2035.

To support these goals, AVATR aims to enter more than 80 countries and regions worldwide by 2030 and establish over 700 sales channels.

In its domestic market, AVATR continues to grow: the company sold 13,500 units in October 2025, up 34% year-on-year, marking eight consecutive months of monthly sales over 10,000.