Tesla’s China-Made Vehicle Sales See 32.3% Drop in October

A strong October for domestic Chinese NEV brands saw five automakers each with wholesale sales over 100,000 units.

On November 4, the China Passenger Car Association (CPCA) released the wholesale sales ranking of new energy passenger vehicle manufacturers for October 2025.

Data shows that wholesale sales of new energy passenger vehicles in China reached 1.61 million units in October, representing a 16% year-on-year increase and a 7% month-on-month growth. Comprehensive estimates indicate that cumulative wholesale sales from January to October this year totaled 12.054 million units, a 30% increase compared to the same period last year.

Among them, Tesla China sold 61,497 units in October, a month-on-month decrease of 32.3%, marking the largest decline in nearly two years. It is worth noting that all vehicles produced at Tesla’s Shanghai factory are supplied for both domestic sales and exports to markets like Europe and India, indicating that the challenges it faces are not limited to the Chinese market.

In stark contrast, Chinese domestic new energy brands performed strongly in October. Five automakers achieved wholesale sales exceeding 100,000 units. BYD led decisively with 436,856 units, followed by Geely Auto (177,882 units), SAIC-GM-Wuling (115,688 units), Changan Auto (106,697 units), and Chery Auto (104,588 units).

New automakers are also further squeezing Tesla’s market share. For instance, NIO delivered 40,397 vehicles in October, setting a new company record and surging 92.6% year-on-year. XPeng also set a record, delivering 42,013 vehicles in October, a 76% year-on-year increase.

Tesla, once the leader in China’s new energy vehicle market, saw sales of approximately 438,000 units in China in the first nine months of this year, down 5% from the same period last year. As domestic Chinese brands comprehensively upgrade their product power, marketing, and services, the market competition faced by Tesla is becoming increasingly fierce.