Nissan Sets Up First Foreign Joint Venture Vehicle Import-Export Company in China

The company is 60% owned by Nissan China Investment and 40% by Dongfeng Motor Group, with a registered capital of 10 billion yuan.

On November 6, at the 8th China International Import Expo, Nissan Motor announced the official establishment of Nissan Import & Export (Guangzhou) Co., Ltd., making it the first joint venture vehicle import and export company set up in China by a foreign automaker.

The company is 60% owned by Nissan China Investment and 40% by Dongfeng Motor Group, with a registered capital of 10 billion yuan. This structure reflects Nissan’s commitment to deep localization in the Chinese market.

A screenshot of the National Enterprise Credit Information Publicity System displaying details about Nissan Import & Export (Guangzhou) Co., Ltd., including its registration number, business type, registered capital, and company status. — China’s National Enterprise Credit Information Publicity System page

It is reported that the Dongfeng Nissan N7 and the Frontier Pro PHEV will be the first products to be exported overseas through this company.

Both models were developed locally in China. The Frontier Pro PHEV, as Nissan’s first plug-in hybrid pickup truck, was designed, developed, and produced in China, with plans for global export. The new vehicle’s plug-in hybrid system delivers a total power of 320 kW, combined torque of 800 Nm, and a pure electric range of 135 km, precisely targeting the currently under-competitive new energy pickup truck market.

Meanwhile, Nissan’s localization strategy in the Chinese market is accelerating, with the new model Dongfeng Nissan N6 set to officially begin pre-sales on November 13.

A new Nissan N6 plug-in hybrid midsize sedan on display at the China International Import Expo, featuring a sleek design and modern technology backdrop. — Dongfeng Nissan N6

The Dongfeng Nissan N6 is positioned as a plug-in hybrid midsize sedan, built on the same platform as the all-electric sedan N7. It measures 4831 mm in length, 1885 mm in width, 1494 mm in height, with a wheelbase of 2815 mm.

In terms of powertrain, it is equipped with a plug-in hybrid system consisting of a 1.5-liter naturally aspirated engine and an electric motor, with a peak motor power of 155 kW. The interior is expected to continue the intelligent cockpit solution of the N7 and is likely to become one of the first Nissan models deeply integrated with Huawei’s HarmonyOS ecosystem.

Zhou Feng, Deputy General Manager of Dongfeng Motor Co., Ltd., stated that the establishment of Nissan Import & Export Co., Ltd. marks Nissan’s entry into a new phase of development in China—”In China, For China, To the World.”