XPeng Dominates as Top NEV Brand in 10 Nations, With 161% European Surge

From January to November this year, XPeng’s sales grew 170% year-on-year in the Asia-Pacific region (including China), 161% in Europe, and 66% in the Middle East, with its global sales rising 156% overall.

In 2025, XPeng Motors accelerated its growth across global markets.

Data shows that from January to November 2025, XPeng’s sales in 17 European countries reached nearly 15,000 vehicles, ranking fifth among Chinese brands in terms of sales volume.

Specifically, from January to November this year, XPeng ranked first among Chinese pure-electric new energy vehicle (NEV) brands in 10 countries: Israel, Norway, France, Denmark, Australia, Belgium, Portugal, Singapore, Ireland, and Finland. Among these, XPeng’s cumulative sales in the Israeli market reached 6,013 units, establishing a significant lead over the second-place Zeekr (cumulative sales of 1,903 units).

In terms of growth rate, the European market has become a crucial growth driver for XPeng’s global strategy.

Data indicates that from January to November this year, sales in the Asia-Pacific region (including China) increased by 170% year-on-year, by 161% in Europe, by 66% in the Middle East, resulting in a global overall growth rate of 156%.

The effectiveness of its accelerated European strategy is first reflected in its leading position in specific market segments. Public information shows that in the first half of the year, the XPeng G6 was the top-selling Chinese new force medium-sized pure-electric SUV in countries like Norway, Germany, and Spain; the G9 was the only Chinese model to rank on the European mid-to-large-sized pure-electric SUV sales list, taking the top spot in its segment in nine countries including Italy and Germany.

In the second half of the year, XPeng’s regional expansion in Europe gained momentum. In the third quarter of 2025, XPeng entered five new markets: Switzerland, Austria, Hungary, Slovenia, and Croatia. In October, it further expanded to seven countries across Europe, Asia, and Africa, including Lithuania and Latvia.

Channel development accelerated simultaneously. To date, XPeng Motors’ sales and service network covers 52 countries and regions globally, with overseas outlets increasing to 321. The company has also established 9 major R&D centers to support localized innovation.

In Indonesia, production of the right-hand-drive version of the flagship XPeng X9 began in July. In Malaysia, a second localized production project in the Asia-Pacific region is set to launch in December, with mass production planned for 2026. This dual empowerment model of “localized production + global R&D” is driving overseas business into a period of rapid growth.

As of December 1, 2025, XPeng’s global cumulative deliveries have exceeded 1 million units, with the jump from 500,000 to 1 million units taking only 14 months. The effects of economies of scale are poised to accelerate further.