Porsche China Responds to Reports of Sudden Closure at Zhengzhou Porsche Center

The incident comes as Porsche faces mounting pressure in China, where deliveries fell 26% YoY in the first three quarters.

On December 25, Porsche responded to reports that the Zhongyuan Porsche Center in Zhengzhou, Henan province, had allegedly suspended operations, saying it had taken note of abnormal business conditions at the authorised dealership.

The company said it is currently working with police and relevant authorities on-site to verify the facts and will push for a proper resolution of the matter.

Porsche China said it apologises for the inconvenience caused to vehicle owners and consumers and will prioritise the protection of customers’ legitimate rights and interests while seeking to resolve the issue.

The Zhongyuan District Bureau of Commerce in Zhengzhou also confirmed that a special task force has been set up, with relevant departments now involved in handling the case.

The incident follows complaints from multiple consumers on social media, who said the Zhengzhou Zhongyuan Porsche Center appeared to have been “emptied overnight,” with all vehicles and office equipment removed from the showroom.

Customers who had already paid deposits were unable to take delivery of their vehicles, while some aftersales service packages that had been purchased could no longer be used.

The amounts involved reportedly range from tens of thousands to hundreds of thousands of yuan, equivalent to approximately $1,400 to $14,000.

Screenshots of alleged internal chat records from sales staff circulating online suggest the dealership had been operating normally prior to the incident, with seven to eight customers taking delivery of vehicles in recent days.

Some sales employees said they only discovered the store had been vacated after reporting to work as usual, and that funds they had advanced or commissions yet to be settled were also no longer recoverable.

Notably, a week before the dealership disruption, there were concentrated changes within the senior management of the operating company.

Separately, some netizens reported that another Porsche center under the same parent company, Dong’an Holding, located in Guiyang Mengguan, had recently shown signs of a similar suspension of operations.

As one of the largest Porsche flagship dealerships in Henan province, the incident highlights the mounting pressures faced by luxury brands in the Chinese market.

According to data, Porsche recorded revenue of approximately €26.86 billion ($31.64 billion) in the first three quarters of this year, down 6% YoY.

Operating profit fell to €40 million ($47 million), and the company posted a net loss of €966 million ($1.14 billion) in the third quarter alone.

Global deliveries in the first three quarters totalled 213,000 vehicles, down 6% year on year. Deliveries in China fell more sharply, declining 26% year on year to 32,000 units.

Against the backdrop of performance pressure, Porsche has taken a series of cost-cutting and strategic adjustment measures, including delaying its electric vehicle rollout, terminating plans for in-house battery production, and shutting down its self-built charging network in China.