Chery’s overseas brands Omoda and Jaecoo are set to launch 16 new models in Vietnam in 2026, spanning ICEs, HEVs and BEVs, with targeted annual sales of no less than 10,000 units.
Chery plans to begin operations at its largest automotive manufacturing plant in Southeast Asia in mid-2026, located in Vietnam, according to a recent report from Nikkei Asia.
The project carries a total investment of up to $800 million and is designed to reach an annual capacity of 200,000 vehicles at full scale.
The factory will be built in Hung Yen province in northern Vietnam, an emerging industrial hub that has attracted significant foreign investment in recent years.
Initial annual output is expected to range between 30,000 and 60,000 vehicles, with capacity gradually expanded to 200,000 units by around 2030, depending on market demand.
At present, all Chery vehicles sold in Vietnam are imported. While the automaker already operates production facilities in Thailand, Malaysia and Indonesia, these markets are primarily right-hand-drive.
Once the Vietnam plant comes online in 2026, it will produce left-hand-drive vehicles for the domestic market and other left-hand-drive countries in Southeast Asia, with potential exports to Europe also under consideration.
Under its product rollout plan, Chery’s overseas brands Omoda and Jaecoo are set to launch 16 new models in Vietnam in 2026, spanning ICEs, HEVs and BEVs, with targeted annual sales of no less than 10,000 units.
Omoda & Jaecoo entered the Vietnamese market in 2024. The two models currently on sale, the Omoda C5 and Jaecoo J7, are priced between 589 million and 879 million Vietnamese dong ($22,340–$33,420).
By comparison, Toyota’s vehicle prices in Vietnam range from 405 million to 4.6 billion Vietnamese dong ($15,400–$174,900), while VinFast’s passenger cars are priced between 302 million and 1.7 billion Vietnamese dong ($11,490–$64,640).
Over the past few years, Vietnam’s auto market has been heating up as Chinese automakers such as BYD and Geely have entered the country one after another, rapidly intensifying competition.
Backed by local production capacity, Chery has set aggressive targets for the Vietnamese market.
The company aims to become the top-selling Chinese automaker in Vietnam by 2026 and rank among the top three overall by 2030, directly challenging market leaders VinFast and Toyota.
To support this strategy, Chery also plans to expand its retail network, increasing the number of Omoda and Jaecoo dealerships in Vietnam from about 40 currently to 75 by 2026.
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