- BYD lifts its 2026 Brazil sales target to 250,000 units, up over 120% from 2025.
- BYD’s Camaçari plant will expand capacity to 300,000 units in 2026 to fuel local sales and exports.
- BYD dominates Brazil EVs with models like Dolphin MINI and targets 50% local sourcing by 2027.
The annual sales target of 250,000 units represents an increase of over 120% compared to the actual sales of 112,900 units in 2025.
Recently, BYD has officially raised its annual sales target for the Brazilian market in 2026 from the original 180,000 units to 250,000 units, aiming for a market share of 10%.
This figure represents an increase of over 120% compared to the actual sales of 112,900 units in 2025, indicating that BYD will further accelerate its deployment in Latin America’s largest automotive market this year.
Behind this target lies BYD’s strong sales performance in the Brazilian market.
Data shows that in the first half of 2025, BYD sold 47,000 new energy vehicles in Brazil, a year-on-year increase of 45%, continuously capturing over 80% of Brazil’s new energy vehicle market share. For the full year of 2025, sales reached 112,900 units, ranking seventh in the Brazilian market and making BYD the first Chinese automotive brand to surpass 100,000 annual sales in Brazil.
In February alone, BYD (excluding Denza) achieved monthly sales of 11,430 units in Brazil, representing a 62.6% year-on-year increase from 7,030 units in the same period last year. Data indicates that cumulative sales for January-February reached 21,229 units, a 56% year-on-year increase from 13,603 units in the same period last year.
Another driving factor supporting the upward revision of the sales target is the rapid ramp-up of local production capacity.
BYD’s Camaçari plant in Brazil officially commenced production on July 1, 2025, with only 15 months from groundbreaking to the first vehicle rolling off the line. Public information shows that the plant represents a total investment of 5.5 billion reais (approximately RMB 7.1 billion), with an initial planned annual capacity of 150,000 units. It currently mainly produces models including the Seagull, Destroyer 05, and Song Pro DM-i.
Additionally, BYD has explicitly stated that it will increase the annual production capacity of its Brazilian plant to 300,000 units in 2026. This capacity expansion plan precisely aligns with the 250,000-unit sales target, while also reserving “overflow” space for exports to other South American countries such as Argentina and Uruguay.
Furthermore, BYD plans to build a new mega-factory dedicated to producing electric bus and truck chassis within the next three years to meet the explosive growth in commercial vehicle orders.
On the product planning front, BYD is also accelerating its “BEV + PHEV” dual-wheel drive strategy.
Currently, models such as the Dolphin MINI, Song Plus, and Seagull have become the best-selling new energy vehicles in the Brazilian market. Among them, the Dolphin MINI topped Brazil’s electric vehicle sales rankings in February 2026 with 4,874 units sold.
According to BYD’s business head for the Brazilian market, the company plans to achieve local manufacturing and procurement of half the components for vehicles produced at its Brazilian plant by the end of 2026. The ultimate goal is to reach a 50% localization ratio by January 1, 2027, aiming to further reduce production costs and enhance vehicle competitiveness.
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