Italy June Auto Sales Grow 10.6% as Chinese Brands Grab 13.3% Share

Data released by Italy’s Ministry of Infrastructure and Transport (MIT) showed that new vehicle registrations reached 146,423 units in June 2026, up 10.6% year-on-year but down 2.5% from May.

For the first six months of the year, cumulative registrations totaled 936,783 units, an increase of 9.6% from a year earlier, extending the recovery in the Italian auto market.

Against the backdrop of improving overall demand, Chinese brands continued to expand their presence.

Combined registrations of Chinese marques reached 19,376 units in June, accounting for 13.3% of Italy’s new vehicle market.

Among individual brands, BYD registered 6,057 vehicles in Italy in June, up 208.7% year-on-year, lifting its market share to 4.14%.

The company ranked first among Chinese brands and ninth in Italy’s overall brand sales ranking.

During the first half of the year, BYD registered 29,502 vehicles in Italy, representing year-on-year growth of 208.6%.

The Atto 2 DM-i was the main growth driver, with 3,637 units sold in June, accounting for about 60% of the brand’s monthly volume.

The model entered Italy’s monthly passenger car sales ranking top three for the first time, trailing only the Fiat Panda and Dacia Sandero.

However, on a cumulative basis, MG remained the best-selling Chinese brand in Italy. MG registered 4,295 vehicles in June, up 3.6% year-on-year.

Its cumulative registrations reached 31,155 units in the first half, maintaining its lead among Chinese brands.

Compared with previous years, when sales relied heavily on a single model, MG now has a broader and more mature product portfolio in Europe, supporting steadier sales performance.

Leapmotor continued to post the fastest growth rate, although momentum moderated from previous months. The company registered 3,366 vehicles in Italy in June, up 932.5% year-on-year but down 29% month-on-month.

Supported by the distribution and sales network established through its partnership with Stellantis, Leapmotor’s first-half sales reached 24,274 units, more than 14 times the level recorded a year earlier.

The all-electric T03 city car remained the brand’s volume leader, selling 2,744 units in June and accounting for more than 80% of total sales.

The model ranked ninth in Italy’s passenger car model sales chart, down from the previous month.

Chery-owned Omoda and Jaecoo also maintained rapid growth. Combined registrations for the two brands reached 4,086 units in June, up 214.8% year-on-year.

Despite the rapid expansion of Chinese automakers, established European and Japanese brands continued to dominate the Italian market, although their growth lagged the overall market.

Fiat remained Italy’s best-selling brand in June with 14,016 registrations.

Toyota and Volkswagen followed with 9,991 and 9,361 units, respectively, representing year-on-year growth of 7.6% and 7.3%, both below the market average.