- BYD’s surge to seventh place with 3,191 August registrations reflects Chinese brands exploiting rising NEV acceptance and pricing pressure to accelerate share gains in Spain’s expanding market.
- BYD sold 3,191 vehicles in August, up 74.7% year‑over‑year, and reached 29,950 units year‑to‑date, up about 111% compared with prior year figures.
- Competition centers on incumbent European models and other Chinese entrants like MG, Chery, Leapmotor and XPeng, with risks in delivery scaling, dealer penetration and sustaining margins amid rapid volume growth.
Spain registered 68,544 new passenger cars in August 2026, up 11.8% year over year, marking the market’s strongest August performance since 2019, data from the Spanish Association of Automobile and Truck Manufacturers (ANFAC) showed.
Passenger-car sales reached 818,201 units in the first eight months, up 6.3% from a year earlier. ANFAC Communications and Marketing Director Félix García expects full-year sales to “easily exceed 1.2 million units.”
New energy vehicles remained a key growth driver. Battery-electric, plug-in hybrid passenger cars reached 18,967 units in August, up 26.9% year over year. Their combined market share rose to 27.7%. January-August sales reached 185,339 units, up 34%, lifting the cumulative share to 22.6%.
ANFAC Director General José López-Tafall said August marked the first time new-energy vehicles took more than 25% of Spain’s passenger-car market in a single month. The result points to broader acceptance of both BEVs, plug-in hybrids.
As NEV penetration rises, Chinese brands continued to post broad-based gains in Spain in August.
BYD sold 3,191 vehicles, up 74.7% year over year. It ranked seventh in Spain’s passenger-car market, entering the top 10 brands for the first time. BYD also remained the best-selling Chinese brand for a second straight month.
BYD’s January-August sales reached 29,950 units, up about 111% year over year.
MG sold 2,531 vehicles in August, down 6.4%, ranking 11th. Its year-to-date sales stood at 31,356 units, still ahead of BYD. The gap, however, is narrowing.
Chery Group brands also kept growing. Omoda sold 1,297 units in August, up 38.4%; Jaecoo sold 1,015 units, up 50.1%. Combined sales reached 2,312 units.
Leapmotor emerged as one of the faster-growing Chinese new-energy brands, backed by Stellantis’ European sales network. Its August sales reached 740 units, up 270% year over year.
Beyond the leading brands, Geely sold 757 vehicles in August; Deepal sold 442; Lynk & Co sold 217; XPeng sold 217. XPeng sales jumped 520% year over year, while Lynk & Co rose 158.3%.
Overall, Spain’s expanding NEV share is opening more room for Chinese brands. BYD has broken into the top 10, while MG retains a cumulative sales lead. Chery’s multi-brand strategy is gaining scale; Leapmotor, XPeng, other Chinese brands continue to post strong growth.
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