China NEV Sales Slide 38% in First Week of January 2026
Early January (Jan 1–11): China Passenger Car retail fell 32% YoY to 328K units; NEV sales dropped 38% to 117K, with penetration at 35.5%.
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Early January (Jan 1–11): China Passenger Car retail fell 32% YoY to 328K units; NEV sales dropped 38% to 117K, with penetration at 35.5%.
In 2025, China’s NEV production and sales both exceeded 16 million units, maintaining the world’s top spot for the 11th consecutive year.
New energy used vehicle transactions reached 1.6 million units in 2025, accounting for 7.9% of total sales, up 2.2 percentage points year-over-year.
Mercedes-Benz will introduce more than 15 new and refreshed models to the Chinese market, spanning multiple powertrain types and covering its full product portfolio.
In December 2025, competition in China’s large NEV SUV market intensified, led by NIO ES8, AITO M8, and Zeekr 9X.
Among all brand types, new energy vehicle startups saw the largest average price decline in 2025.
Specifically for the NEV market, the report points out that China’s share of the world new energy passenger car market was 68.4% in 2025, with the November figure reaching 73.7%.
In December 2025, NEVs’ average reduction widened to RMB 20,000 ($2,780), pushing the discount rate to a relatively high 14.7%.
China’s auto market cooled in December 2025, with total passenger car retail sales falling 13% YoY. NEVs stood out as the key stabilizer, with retail sales rising 7% and penetration standing above 60%.
NEVs are gaining traction across regions, with battery electric vehicles driving faster growth in northern China.