In line with BYD’s internal rotation policy, Zhao Changjiang, former General Manager of Denza’s Sales Division, has exchanged roles with Li Hui, former General Manager of the Direct Sales Division at Formula Leopard.
According to domestic media reports, BYD has witnessed a key leadership reshuffle. Following the company’s rotation system, Zhao Changjiang, who previously headed Denza’s Sales Division, and Li Hui, former head of the Formula Leopard Direct-Sales Division, have officially swapped positions.
In the early hours of July 4, Zhao Changjiang published a lengthy statement reflecting on Denza’s recent achievements and outlining its future direction. He highlighted that Denza has achieved monthly sales of over 15,000 units for three consecutive months, with an average transaction price of RMB 381,000. Additionally, its all-new model, the N8L, is set to hit the market soon. He also expressed gratitude to all car owners, stating, “Going forward, I will continue to give my all in my new role and appreciate your continued support!”
Public information indicates that Li Hui joined BYD in 2004 and has since held several key roles, including Assistant General Manager of BYD Auto Finance Co., Ltd., General Manager of BYD’s Rail Transit Division, and General Manager of the Formula Leopard Direct Sales Division.
Zhao Changjiang, who joined BYD in 2009, previously served as Regional Sales Manager, General Manager of BYD Auto Sales Company, and head of the Denza Brand Division.
It is understood that this position adjustment is in accordance with the requirements of the job rotation system, aiming to empower different business segments through diversified management experience. However, BYD has not disclosed the rotation cycle.
Notably, Denza maintained robust growth momentum in 2025. In June alone, it sold 15,783 units, marking a year-on-year increase of 28.6%. From January to June 2025, cumulative sales reached 79,830 units, up 34% year-on-year.
The seemingly straightforward role swap between Zhao Changjiang and Li Hui is, in fact, a strategic move to lay the organizational groundwork for BYD’s global expansion and multi-brand synergy.
Denza has already launched in several Asia-Pacific markets, including South Korea, Singapore, Malaysia, and Thailand. Notably, many of the models it offers overseas are originally from BYD’s domestic Formula Leopard lineup. As BYD accelerates its globalization efforts, aligning the two brands—and their products—has become increasingly critical. This transition is meant to prevent a split identity, where domestic and international markets follow diverging paths instead of a shared brand vision.
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