Sophia Mitraki Appointed as NIO Brand Manager for Three Key European Markets

Sophia Mitraki has been appointed as NIO’s Brand Manager, tasked with leading the company’s market expansion in Greece, Cyprus, and Bulgaria.

MOTODYNAMIKI Group has officially announced the appointment of Sophia Mitraki as Brand Manager for NIO, overseeing the company’s entry into three key Southeast European markets: Greece, Cyprus, and Bulgaria.

Appointment of Sophia Mitraki as Brand Manager for NIO announced by MOTODYNAMIKI Group

Previously serving as Sales Director at Porsche, Mitraki brings extensive experience in the automotive industry. She will join NIO’s newly formed local representative team starting August 1, 2025, and play a key role in shaping and executing the brand’s commercial strategy across the region.

Portrait of a woman with blond hair, wearing a black vest and jewelry, posing against a neutral background. — Portrait of Sophia Mitraki

MOTODYNAMIKI will serve as NIO’s exclusive distributor in Greece starting from 2025, marking the brand’s official debut in the market during the final four months of the year.

From early 2026 onwards, MOTODYNAMIKI will partner with P.M. Tseriotis Ltd. to expand operations into Cyprus and Bulgaria. P.M. Tseriotis Ltd. has a long-standing presence in Cyprus’s automotive sector, and the collaboration is expected to usher in a new era of electrification and intelligent, sustainable mobility across Southeast Europe.