In the first half of 2025, the top three Chinese brands by sales in 15 European countries were MG, BYD, and Chery.
On July 30, Yiche officially released the “Top 20 Car Brands by Global Sales in June and H1 2025.”
According to the data, in June 2025, BYD ranked 3rd globally with monthly sales of 357,900 units. Chery ranked 16th, and Geely Galaxy came in 17th.
In the cumulative sales ranking for the first half of 2025, BYD ranked 6th with total sales of 1.6781 million units. Chery also made it into the global top 20, ranking 18th with total sales of 552,300 units.
Overall, Chinese auto brands are not only outperforming joint ventures in the domestic market but also achieving growth in both volume and price in overseas markets.




Focusing on the European market, according to JATO, Chinese auto brands registered approximately 347,100 new vehicles in the first half of this year in Europe, up 91% year-over-year. They accounted for 5.1% of the European auto market—closely trailing Mercedes-Benz’s 5.2%—demonstrating a strong growth trend.
It is worth noting that this market has long been dominated by German and American brands. Despite an overall downturn in the European auto market, Chinese brands reached a new high in H1 2025.
This surge was mainly driven by brands such as MG, BYD, Chery, Leapmotor, and XPeng, which contributed significantly to total sales.
Based on data from Yiche and JATO, in the 15-country European market during the same period, the top three Chinese brands by sales were MG, BYD, and Chery.
For instance, BYD currently offers around 10 models in the European market. It sold 70,500 units in the first half of the year, representing a 311% year-on-year increase. In June alone, it registered 15,565 units, ranking among the top 25 best-selling brands and surpassing Suzuki, MINI, and Jeep. At one point, BYD’s EV registrations in Europe even surpassed Tesla’s, marking a pivotal step in reshaping the competitive landscape for Chinese brands in Europe.

Additionally, Chery’s Aecoo and Omoda brands showed strong growth, primarily driven by plug-in hybrid models. The Aecoo 7 ranked 9th in plug-in hybrid sales in Europe in June.
Thanks to its partnership with Stellantis, Leapmotor’s main European markets are Germany, France, Spain, and other countries. In the first half of 2025, Leapmotor sold 5,740 vehicles in Europe, a year-on-year increase of 3,421.5%.
Meanwhile, XPeng registered 8,338 vehicles in Europe during the same period, with the G6 contributing 5,615 units as the top-selling model. According to He Xiaopeng, the company expects overseas business expansion to become a major driver of XPeng’s sales and profits over the next three years.

Heading into the second half of 2025, competition in overseas markets is shifting toward localization of the supply chain—with developments such as BYD’s Brazil plant going into production and Leapmotor’s Cambodia base under construction. These moves are expected to influence the reach and speed of Chinese brands’ overseas expansion.
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