In Q2 2025, Xiaomi delivered 81,302 new vehicles, up 7.16% from Q1. As of July, cumulative deliveries have surpassed 300,000 units.
On August 19, Xiaomi Group released its financial results for the second quarter of 2025. The company reported total revenue of RMB 116 billion ($16.14 billion), up 30.5% year-on-year, with net profit at RMB 10.8 billion ($1.50 billion).
Of particular note, revenue from Xiaomi’s smart electric vehicle (EV) and AI-driven innovation segment surged 233.9% year-on-year to RMB 21.3 billion ($2.96 billion), with automotive operations contributing RMB 20.6 billion ($2.87 billion), a 232% increase.
Xiaomi Auto delivered 81,302 vehicles in the second quarter, representing a 197.73% year-on-year jump and a 7.16% sequential increase. By July, cumulative deliveries had surpassed 300,000 units, with 157,000 delivered in the first half of the year and more than 30,000 in July alone.
In terms of model performance, the Xiaomi YU7 secured over 200,000 pre-orders within the first three minutes of launch, and locked in 240,000 orders within 18 hours.
Meanwhile, the SU7 Ultra exceeded 10,000 sales just four months after launch, ranking first among sedans and pure EVs priced above RMB 500,000 ($69,560) in the first half of 2025.
On profitability, Xiaomi’s EV and AI segment reported a gross margin of 26.4% in Q2, with operating losses narrowing to RMB 300 million ($41.8 million) from RMB 500 million ($69.6 million) in Q1.
Xiaomi partner and president William Lu noted that from 2022 to the first half of 2025, the company had invested over RMB 30 billion ($4.18 billion) in automobiles and other innovative businesses, keeping the segment in the red. Nevertheless, he expressed confidence in meeting Xiaomi’s annual delivery target of 350,000 vehicles and projected a return to profitability in the second half of the year.
On competition, Lu emphasized that Xiaomi would avoid engaging in price wars or “involution,” stating that the priority remains ensuring stable deliveries.
He also reaffirmed the company’s timeline for international expansion, stating that Xiaomi Auto is on track to enter overseas markets in 2027, with preliminary research and preparations already underway.
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