Nio’s 3rd-gen ES8 Configurator Goes Live, Order Locking Starts September 20

The 3rd-gen ES8 will be officially launched at NIO Day on September 20, when its final price will be announced and deliveries will commence simultaneously.

On September 12, Nio officially launched the configurator for its 3rd-gen ES8 model.

From today, users can pre-select and save their vehicle configurations via the Nio App or official website, making it convenient to lock their orders with one click after the official launch on NIO Day, September 20.

It is worth noting that the reservation deposit for the 3rd-gen ES8 is RMB 5,000, which can be deducted from the total vehicle price of RMB 10,000. The reservation channel will close after order locking begins.

The 3rd-gen ES8 offers two seating layouts (six-seater and seven-seater) across three trim levels. The pre-sale price for the full vehicle purchase ranges from RMB 416,800 to 456,800. With the BaaS (Battery as a Service) option, the starting price can be as low as RMB 308,800, significantly reducing the entry barrier. This marks the first time Nio has priced its large three-row SUV in the RMB 300,000 range.

After the launch of the configurator, users can pre-configure various options, including:

• Trim variants: Six-Seater Executive Signature Edition, Six-Seater Executive Luxury Edition, Seven-Seater Executive Luxury Edition
• Purchase method: Full vehicle purchase or BaaS option (with a total price reduction of RMB 108,000)
• Exterior and interior colors: 6 exterior paints and 4 interior themes
• Wheels: 21-inch Multi-Spoke Star Glow wheels, 21-inch Five-Spoke Star Ray wheels, 22-inch Forged Star Sparkle wheels
• Optional features: Brake calipers, roof rack rails, NOMI Mate 3.0, and more

The 3rd-gen ES8 officially began pre-sales on August 21 and started offering test drives to users on September 10.

CEO William Li shared that since the start of nationwide test drives, demand has exceeded expectations. Nio stores across the country have extended their operating hours, with some even staying open until 1 a.m. The high market interest is also reflected in the number of orders received on the first day of pre-sales.

According to the plan, the new model will officially launch on NIO Day, September 20, when the final price will be announced, and deliveries will begin simultaneously.