ZEEKR completed its merger with Geely Auto in September this year, becoming the latter’s wholly-owned subsidiary. The company is now optimizing its personnel and resource structure.
On October 10, Thomas, Chief Business Officer of ZEEKR Technology Group, announced his impending departure via a post on his WeChat Moments.
He expressed in his WeChat Moments:
“Life is but a fleeting journey. The days we struggled together are the most unforgettable. Having experienced ZEEKR’s rapid development, peak performance, IPO, followed by the establishment of ZEEKR Technology and its return to Geely, stands as the most precious honor of my career. Thank you for your concern. I am about to end my ‘Hangzhou drift.’ My gratitude extends to all the comrades and friends who fought alongside me, and to this era we live in. Though days stretch long, our bond remains unbroken. Among green hills and clear waters, we shall meet again in this vast world. I hope everyone will continue to support ZEEKR and Geely.”
According to public information, Thomas joined ZEEKR in 2023 after leaving his position as CMO of HONOR China. He initially served as CMO and was promoted to Chief Business Officer of ZEEKR Technology Group in February 2025, overseeing front-end business operations including brand, marketing, and sales.
It is worth noting that ZEEKR completed its merger with Geely Auto in September this year, becoming a wholly-owned subsidiary of the latter. The company is currently undergoing personnel and resource structure optimization. Some analysts believe this integration may have influenced organizational adjustments.
Amid Thomas’s departure, ZEEKR’s newly launched model, the ZEEKR 9X, has demonstrated strong market performance. Data shows that the ZEEKR 9X secured over 10,000 pre-orders within just 13 minutes of its launch. Nationwide stores reported average new pre-orders of 65-70 units per store, with showroom foot traffic surging 150%-200%. High-end configurations accounted for 70%-80% of the orders.
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