Changan plans to establish more than 1,000 sales and service outlets across Europe, enter at least 10 regional markets by the end of 2025, and achieve full-market coverage by 2028.
Changan plans to introduce Avatr and Nevo models in Europe over the next two years, according to a Reuters report on December 5, as the automaker advances its regional expansion strategy and considers adding light commercial vehicles to its lineup on the continent.
Klaus Zyciora, Changan’s global vice president and design chief, said in an interview in London that the company’s future product portfolio in Europe will not be limited to BEVs. If market feedback is positive, Changan may also bring HEVs and PHEVs.
Changan has so far centered its European strategy on BEVs. Zyciora said the company plans a dense launch schedule over the coming two years, observing consumer acceptance before determining the next steps for its product roadmap.
He noted that the Deepal S07 is already on sale in select markets, while the smaller Deepal S05 is set to arrive in early 2025.
To support a growing retail network, Changan is also planning to build a plant in Europe, aiming to avoid additional EU tariffs on China-made EVs.
The move mirrors the accelerated European expansion by other Chinese carmakers such as BYD, Chery, Xpeng and Zeekr.
Avatr will serve as Changan’s premium EV brand in Europe, while Nevo will cover a broader range of segments from small cars to SUVs.
Zyciora added that EREVs are currently part of policy discussions in Europe. If the European Commission eventually includes EREVs in its electrification roadmap, Changan already has the necessary technology in place, with Deepal and Avatr both capable of offering corresponding products in a short timeframe.
In Europe, Changan has set up sales companies this year in Norway, Germany, Denmark, the Netherlands and the UK.
According to its public roadmap, the company plans to establish more than 1,000 sales and service outlets across Europe, enter at least 10 regional markets by the end of 2025, and achieve full-market coverage by 2028.
Overseas markets are becoming an increasingly important growth engine for Changan. Chairman Zhu Huarong has said the company targets global sales of 3 million vehicles this year and aims to reach 5 million units by 2030, with overseas markets expected to contribute 1.5 million units.
Latest figures show Changan delivered 283,000 vehicles in November, up 2.3% year on year, including 55,000 units sold overseas, an increase of 47%.
For the first 11 months of the year, cumulative sales reached 2.6582 million units, up 9.3%, with overseas volume rising to 583,900 units.
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