GWM has set a 1.8 million-unit sales target for 2026, up 36% YoY, with NEV penetration exceeding 50%.
Great Wall Motor recently released its 2025 annual performance report.
During the reporting period, the company recorded operating revenue of RMB 222.79 billion, up 10.19% year-on-year; net profit attributable to shareholders reached RMB 9.912 billion, down 21.71% year-on-year; basic earnings per share stood at RMB 1.16.
The company stated that both sales volume and revenue achieved year-on-year growth. However, accelerated investment in direct-to-consumer channel models, along with increased spending on new model launches, technology promotion, and brand building, led to the profit decline.
A review of individual brand performance in 2025:
Overall, Great Wall Motor sold 1.3237 million vehicles in 2025, up 7.33% year-on-year.
Haval remained the sales pillar, delivering 758,600 vehicles (up 7.41% YoY), accounting for 57.3% of total sales.
The Haval Dargo series stood out with 182,300 units sold (up 18% YoY), successfully replacing the Haval H6 as the brand’s new best-seller.
WEY was the biggest highlight, with annual sales of 102,000 vehicles, surging 86.29% YoY—the highest growth rate in the group. The Gaoshan MPV family and all-new LanShan SUV drove volume gains in the premium new energy segment.
Tank brand sold 232,700 vehicles (up just 0.74% YoY), with growth slowing noticeably. GWM Pickup delivered 182,000 vehicles (up 2.57% YoY).
ORA faced significant headwinds, with annual sales of 48,300 vehicles (down 23.68% YoY). Despite a December rebound with the ORA 5, the brand failed to reverse the annual decline.
In new energy vehicles, GWM sold 403,700 units in 2025, up 25.44% YoY, with penetration rising to 30.5%.
Overseas markets emerged as another growth driver, with exports reaching 506,100 vehicles (up 11.68% YoY).
For 2026, GWM targets 1.8 million vehicles in sales—a 36% YoY jump—with new energy penetration exceeding 50%. This requires adding nearly 500,000 units to 2025’s volume.
Official data shows GWM now serves over 15 million global users, with 1,400+ overseas sales channels and cumulative exports exceeding 2 million vehicles.
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