- China sold 57K pickups in July, up 38% year‑on‑year, keeping year‑to‑date sales at 400K.
- Exports jumped 74% in July to 40K and accounted for 71% of manufacturers’ output that month.
- New‑energy pickups surged 115% in July with BYD and Geely leading overseas electric pickup growth.
The data from China Passenger Car Association (CPCA) showed China sold 57K pickup trucks in July, up 38% year on year; a 9% drop from June leaves the number near a five-year high. Cumulative January-July sales reached 400K units, keeping the overall market on an upward trend.
Exports surged 74% year on year to 40K units in July, up 5% from June. January-July exports rose 40% to 228K units.
Export share of total pickup sales climbed from 45% in 2024, to 50% in 2025, and 55% in the first seven months of 2026. July alone drove export share to 71% of manufacturers’ total output.
Domestic demand remains steady, but overseas expansion proceeds at a faster pace. Chinese pickup manufacturers are rapidly gaining ground in global markets; pickup trucks have become one of the strongest performers in the country’s commercial vehicle export portfolio.
The domestic market still follows a “one dominant player, multiple strong challengers” structure.
Great Wall Motor retains a dominant position, holding near 50% of domestic sales in July. Jiangling Motors, Zhengzhou Nissan, other established players remained strong. Geely’s pickup business overtook Jiangxi Isuzu, moving further into the mainstream camp.
The competitive landscape is shifting. Rapid export growth is squeezing smaller players at the bottom. BYD, SAIC Maxus, Changan Automobile, JAC Motors posted strong July results, pushing up market share quickly.
New-energy pickups are entering a large-scale growth phase. China sold 9,000 new-energy pickups in July, jumping 115% year on year; a slight 2% dip from June. January-July new-energy pickup sales reached 54,000 units, up 18% year on year.
BYD sold 5,660 electric pickups overseas in July; Geely Radar sold 2,088 electric pickups; Changan Automobile sold 555 range-extender pickups; Zhengzhou Nissan sold 471 new-energy pickups.
More new-energy, passenger-oriented pickup models are entering the market. China’s pickup segment is shifting away from traditional work vehicles. Overseas expansion and private consumption are now running in parallel.
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