BYD Subsidy in Japan Slashed by Over Half, Toyota bZ4X Gets Nearly 10x Support
Japan cuts BYD EV subsidies by over 50% to 150,000 yen ($939), while domestic models like Toyota bZ4X retain up to 1.3 million yen ($8,190), widening the competitive gap.
Latest in EV news, technologies, data and insights from China market
Japan cuts BYD EV subsidies by over 50% to 150,000 yen ($939), while domestic models like Toyota bZ4X retain up to 1.3 million yen ($8,190), widening the competitive gap.
The residual value rate for pure electric vehicles fell from 46.8% in January to 46.2%, while plug-in hybrid models declined from 44.8% to 44.5%.
Chinese brands sold a combined 70,465 vehicles in Europe in January, up 80% YoY, lifting market share from 4% in January 2025 to 7.4%.
As major global automakers release their 2025 sales figures, BYD’s annual sales of 4.602 million vehicles make it the first Chinese automaker to enter the global top six by volume.
BYD plans to introduce the Seal 6 wagon and the compact SUV Atto 2 in Japan during 2026, further expanding its PHEV portfolio.
Toyota held a 58% share of the global hybrid vehicle market as of the end of 2025.
China’s NEV market in 2025 saw intense competition, particularly among joint venture automakers like Toyota and Nissan.
China sold 31.08 million vehicles in the first 11 months, up 11% year on year, accounting for 35.4% of global sales.
The performance in the Chinese market was a major factor contributing to Toyota’s global sales decline.
Dolphin G will share its plug-in hybrid architecture with the Atto 2 DM-i, featuring a 1.5 L four-cylinder engine paired with a front-mounted electric motor.