Toyota Posts First Global H1 Sales Decline in Two Years as China Slumps 17%
Toyota’s global vehicle sales fell 2.8% year on year to 5.39 million units in H1 2026, marking the company’s first first-half sales decline in two years.
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Toyota’s global vehicle sales fell 2.8% year on year to 5.39 million units in H1 2026, marking the company’s first first-half sales decline in two years.
Toyota’s global sales fell 7.4% in May 2026 due to weaker overseas demand, particularly in China.
Many local Chinese and Chinese-Australian consumers have complained on social media that BYD sales staff have changed their approach—from previously…
BYD dominated the 2026 Bangkok International Motor Show with 18,057 orders, a 74% increase from 2025.
Japan cuts BYD EV subsidies by over 50% to 150,000 yen ($939), while domestic models like Toyota bZ4X retain up to 1.3 million yen ($8,190), widening the competitive gap.
The residual value rate for pure electric vehicles fell from 46.8% in January to 46.2%, while plug-in hybrid models declined from 44.8% to 44.5%.
Chinese brands sold a combined 70,465 vehicles in Europe in January, up 80% YoY, lifting market share from 4% in January 2025 to 7.4%.
As major global automakers release their 2025 sales figures, BYD’s annual sales of 4.602 million vehicles make it the first Chinese automaker to enter the global top six by volume.
BYD plans to introduce the Seal 6 wagon and the compact SUV Atto 2 in Japan during 2026, further expanding its PHEV portfolio.
Toyota held a 58% share of the global hybrid vehicle market as of the end of 2025.