On June 11, Leapmotor officially opened its first store in Hong Kong, marking its entry into the Hong Kong market. This also represents the automaker’s 1,500th official store globally.
Leapmotor CEO Zhu Jiangming stated that the expansion into the Hong Kong and Macau markets will be managed by the company’s domestic marketing team. He noted that although Hong Kong’s market size is relatively small, with annual sales of around 40,000 to 50,000 vehicles, it serves as a crucial window for global capital to understand Leapmotor.
In recent years, Hong Kong’s new energy vehicle (NEV) market has developed rapidly. Data shows that in the first half of 2024, Hong Kong recorded 26,632 first-time registrations of private cars, of which 20,052 were electric vehicles, accounting for approximately 75.3%. In Q1 2025, first-time registrations reached 9,940 units, with NEV brands performing notably well.
It is worth mentioning that an increasing number of Chinese NEV brands have entered the Hong Kong market, including BYD, XPeng, Zeekr, and Seres. As a later entrant, Leapmotor will face fierce competition from mainland peers in Hong Kong.
From January to May 2025, Leapmotor’s cumulative export sales exceeded 17,000 units, ranking first among domestic emerging automakers. The company has partnered with overseas dealers to establish about 500 stores globally, primarily concentrated in Europe. It is reported that Leapmotor will finalize local production sites in Europe and Southeast Asia within this year.
Reportedly, in November last year, Leapmotor signed a strategic cooperation agreement for a KD (knock-down) project with Myanmar’s NPK MOTOR. The two companies will collaborate to establish an assembly line in Myanmar.
Additionally, Leapmotor is simultaneously planning to achieve localized manufacturing in Europe to reduce tariffs and transportation costs. Localized production is expected to commence by the end of 2025.
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