Entering the traditional peak sales season of “Golden September and Silver October,” the new energy vehicle market as a whole shows a month-on-month recovery trend.
China’s NEV sales rankings for week 37 (data collected from September 8 to September 14) have been officially released.
This week’s sales officially kick off the traditional peak sales season known as “Golden September, Silver October.” The data shows a month-on-month recovery in the new energy vehicle market, though automakers’ performances are mixed. The shifts in rankings reflect increasingly fierce competition.
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BYD led the rankings this week with sales of 64,800 units, a month-on-month increase of 24.62%. Although this weekly sales figure is slightly lower than the 69,400 units recorded in the final week of August, BYD’s leading position remains unshakable in the short term.
In terms of specific model performances, the BYD Han and Tang series emerged as the main contributors, with sales of 2,050 and 1,580 units, respectively. Additionally, Fangchengbao, a sub-brand under BYD Group, surpassed the 4,000-unit mark this week.
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Tesla ranked second on the list with sales of 15,400 units this week, a month-on-month increase of 6.9%. Among them, the Tesla Model Y accounted for 10,490 units, and the Model Y contributed 4,860 units.
In September, Tesla began deliveries of the Model Y L, specifically tailored for the Chinese market. On September 4, sales feedback indicated that cumulative orders for the new vehicle had reached 120,000 units since its launch on August 9, with daily new orders currently increasing by an average of 10,000 units.
As of this writing, the delivery cycle for this model has been extended to November 2025. With production capacity improvements, Tesla’s sales are expected to achieve further breakthroughs.
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Harmony Intelligent Driving Alliance ranked fourth this week with overall sales of 10,400 units, a month-on-month increase of 17.3%.
In terms of specific brands, AITO remains the main sales driver, with sales of 8,600 units accounting for 82.4% of total sales. Among these, the AITO M8 sold 4,770 units, and the AITO M9 sold 2,520 units.
Other brands include LUXEED with 980 units, STELATO with 500 units, and MAEXTRO with 360 units.
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Xiaomi Auto showed significant growth this week, ranking sixth with sales of 9,800 units, a month-on-month increase of 58.1%.
Among these, the Xiaomi SU7 sold 5,170 units, and the YU7 sold 4,620 units. It is worth noting that the SU7 Ultra has experienced a decline in sales for two consecutive weeks, with only 117 units sold this week.
Facing an increasingly rational market, Xiaomi Auto has recently adjusted its sales system: the previously established “Ultra Master” sales team for the SU7 Ultra has been effectively downgraded to “Senior Sales,” while also being tasked with sales targets for models like the SU7 and YU7.
Whether this adjustment to the sales system will bring new growth to the Ultra model remains to be seen.
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Among the new automaker camp, Leapmotor’s performance this week was particularly outstanding, with sales reaching 13,000 units. Not only did it take the top spot among new automaker brands, but it also secured a position in the overall top three rankings.
In terms of specific models, the C10 sold 3,220 units, the B01 sold 2,870 units, the C11 sold 2,500 units, the B10 sold 1,810 units, and the C16 sold 1,710 units.
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Entering the second week of September, XPeng’s sales rebounded to 8,100 units, tying with Li Auto’s sales figures. Both brands are currently positioned in the mid-tier among emerging automakers.
In terms of specific models, the MONA M03 sold 3,170 units, contributing nearly 39% of the total sales. Additionally, the XPeng P7 emerged as another key performer, with sales reaching 1,760 units this week, surpassing the P7+ model’s sales of 1,140 units. Other models, including the G6, G7, G9, and X9, sold 900, 710, 260, and 200 units respectively.
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Li Auto recovered to a weekly sales level of 8,070 units this week, an increase of 32.8% compared to the previous week. The sales of its two large flagship SUV models are steadily increasing, with the Li i8 selling 1,260 units and the Li L9 selling 1,030 units.
Just this morning, Li Auto officially announced that its five-seater pure electric SUV, the Li i6, is set to launch on September 26. This new model, targeting the mass market, is expected to bring new growth to Li Auto.
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NIO Group’s sales performance remained relatively stable this week, with overall sales of 6,167 units.
In terms of specific brands, NIO brand sales reached 2,425 units, with the new 5566 model selling 2,105 units. ONVO brand sales reached 2,618 units, with the ONVO L90 selling 2,050 units, accounting for 78.3% of the brand’s sales. Firefly brand sales reached 1,124 units.
It is worth noting that the new NIO ES8 will officially launch at the 2025 NIODay this Saturday. The new model is expected to follow the pattern of immediate delivery upon launch, allowing for rapid sales growth, which will be reflected in next week’s sales rankings.
As the “Golden September, Silver October” sales season progresses, automakers will increase promotional efforts and new vehicle launches, intensifying market competition and potentially leading to changes in the sales landscape.
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