Zeekr’s first model for the South Korean market is expected to be the Zeekr 7X, a mid-size all-electric SUV positioned against the Hyundai Ioniq 5 and Kia EV6.
On December 2, Zeekr, the premium electric-vehicle brand under China’s Geely Holding Group, selected its dealer partners in South Korea and completed formal agreements, marking its official entry into the Korean market.
Zeekr Korea said the company held a signing ceremony at the Zeekr Tower in Hangzhou with four partners—H Mobility ZK, Iron EV, KCC Mobility and ZK Mobility.
The four companies belong to H Motors, IRON Motors, KCC Auto and Go-Jin Motors, each with more than a decade of experience operating luxury imported brands.
They have previously been key distributors for major European luxury brands in the Korean market.
Zeekr said the dealer agreements will form the starting point for building a network and service system aligned with its premium positioning, laying the groundwork for its expansion in South Korea.
The company established its Korean subsidiary in February and appointed Lim Hyun-ki (phonetic), former president of Audi Korea, as country head to oversee market entry.
Under its plan, Zeekr will open showrooms in Seoul and the broader capital region in the first quarter of next year, followed by the start of official sales.
Zeekr’s first model to launch in Korea is expected to be the 7X, a mid-size all-electric SUV positioned against the Hyundai Ioniq 5 and Kia EV6.
It focuses on cabin space, features and driving range, targeting Korea’s core household SUV segment.
According to company data, Zeekr delivered 63,902 vehicles in November, up 7.1% year-on-year, including 28,843 units from the Zeekr brand.
As Zeekr’s main SUV, the 7X posted monthly sales of 5,640 units, with cumulative annual sales reaching 51,779 units, making it one of the brand’s key products for overseas expansion.
Chinese brands have accelerated their push into South Korea in recent years.
BYD entered the market early this year with models such as the ATTO 3 and Seal. By the end of October, BYD’s cumulative annual sales in Korea had reached 3,791 units.
Xpeng established its Korean subsidiary in June. Speaking at the 2025 AI Day, Vice Chairman and Co-President Gu Hongdi said the company is preparing for the Korean market, with a planned market entry around 2026.
South Korea’s EV market has long been dominated by Hyundai and Kia, with European and American brands also holding significant shares.
The arrival of more Chinese brands is expected to intensify competition further.
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