Changan Targets 4 Million Annual Sales by 2030 With NEVs Over 60%

On April 21, at its global strategy conference, Changan Automobile Chairman Zhu Huarong stated that the competitive landscape of the automotive industry will largely solidify over the next three to five years, with the threshold for the global top 10 automakers continuing to rise.

According to his framework, automakers with annual sales of 8–10 million units will be considered “thriving,” those at 5–7 million units in the mid-tier, while companies at 3–3.5 million units are merely “surviving.”

Against this backdrop, Changan aims to reach annual production and sales of 4 million vehicles by 2030, with an upside target of 5 million units.

New energy vehicles are expected to account for more than 60% of total sales, translating to 2.4 million units with an audacious goal of 3.6 million.

Zhu said Changan will continue to advance its three core NEV brands—Avatr, Deepal and Nevo—and plans to strategically integrate Avatr and Deepal, building a 1.5 million-unit mid-to-high-end segment by 2030.

By 2030, the three brands are targeting annual sales of 500,000, 1 million and 2.6 million units respectively, forming a comprehensive product hierarchy.

At the same time, Changan is streamlining its product portfolio. Over the next five years, the number of models will be reduced from 63 to 36, a cut of about 43%.

The company will also adopt a “blockbuster model” strategy, aiming to build one model with annual sales of 500,000 units and five models each exceeding 300,000 units annually.

Overseas markets represent another key growth driver. Changan plans to increase overseas sales to 1.5 million units by 2030, with an audacious target of 1.8 million units, accounting for 35%–40% of total sales. Overseas production capacity is expected to exceed 800,000 units.

Target regions include Southeast Asia, the Middle East and Africa, Central and South America, and Eurasia, with the company aiming to enter the top five in multiple regional markets.

Based on its current scale, the targets are not overly aggressive. In 2025, Changan reported total sales of 2.913 million vehicles, up 8.54% year-on-year, marking a nine-year high.

Among these, NEV sales reached 1.11 million units, up 51.10%, while overseas sales totaled 637,300 units, up 18.85%. Electrification and globalization have already become its primary growth drivers.

At the event, Changan also unveiled its “1445” strategy, centered on one vision, four core business areas, four major transformations and fivefold growth targets, with the goal of becoming a world-class automotive group.

Zhu added that under a “two-phase, ten-year” roadmap, Changan aims to achieve revenue of RMB 600 billion ($87 billion) by 2030 and enter the top tier of global automakers.