- Chen Zhuo moves from president to chairman amid Changan’s tighter internal coordination, positioning him to steer resource allocation as Avatr confronts sales and profit pressures.
- Avatr’s lineup spans roughly RMB 200,000 to RMB 700,000 (about $29,790 to $104,265), and deliveries totaled 8,082 units in August; eight‑month sales fell about 48.7% year‑on‑year.
- Targets aim at mid‑to‑high‑end scale with 500,000 Avatr and 1 million Deepal vehicles by 2030, but IPO delays, sustained losses of RMB 13.2 billion (about $1.97 billion), and scaling risks threaten execution.
Avatr Technology has recently undergone a reshuffle of its core management team, with Chen Zhuo set to become chairman of Avatr Technology and Yong Jun taking over as president, according to domestic media citing sources inside Changan Automobile.
Former Chairman Wang Hui was previously appointed executive vice president of Changan Automobile, where he is mainly responsible for manufacturing and logistics management across overseas regions, global KD operations, Southeast Asian business and Central and South American operations.
Public information shows that Chen Zhuo joined Avatr in February 2023 and has since served as senior executive vice president and president, with primary responsibility for the company’s overall operations and management.
During his tenure, Avatr expanded its lineup with models including the 11, 12, 07 and 06, while subsequently adding products such as the 06T and 07L.
Its product range now spans price points from around RMB 200,000 ($29,790) to RMB 700,000 ($104,265).
In recent years, the company has also advanced adjustments to its sales channels, brand operations, organizational structure and overseas business, while gradually establishing a product strategy combining battery-electric vehicles and range-extended electric vehicles.
Chen Zhuo’s move from president to chairman means his role will extend beyond day-to-day operations to encompass the company’s broader strategy and resource coordination.
Yong Jun, who is taking over as president, has spent much of his career in vehicle R&D and product development.
During his time at Avatr, he participated in the development and launch of models including the 11 and 12, while also overseeing long-term R&D planning and the development of Avatr’s first-generation range-extender technology platform.
The reshuffle comes as Changan Automobile has recently stepped up internal coordination.
The automaker recently established an AD Coordination and Development Department, bringing Avatr and Deepal under a unified coordination mechanism.
Under the previously announced plan, the integration is expected to be completed by the end of 2026, with a target of building a mid-to-high-end brand group by 2030 comprising 500,000 Avatr vehicles and 1 million Deepal vehicles, for a combined annual scale of 1.5 million units.
Chen Zhuo had previously been appointed vice president of Changan Automobile. His appointment as Avatr chairman gives him a more direct role in coordinating resources between Avatr and the broader Changan Group.
The management reshuffle comes as Avatr faces pressure on both sales and profitability.
Avatr delivered 8,082 vehicles in August, its third consecutive month of month-on-month growth, according to company data.
However, its cumulative sales for the first eight months of the year stood at about 43,327 units, down 48.7% year on year.
The company is also continuing to pursue a Hong Kong listing, having updated its filing and resubmitted its IPO application on June 30, 2026.
According to its prospectus, Avatr recorded cumulative losses of more than RMB 13.2 billion ($1.97 billion) from 2022 to 2025.
The company also expects that it “may continue to incur net losses” for the year ending Dec. 31, 2026.
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