- Geely is launching the Geely marque in Canada with a local team and retail and service network preparations, seeking market access enabled by recent tariff and quota changes.
- Geely didn’t disclose the first model or price but noted its group exported 797,670 vehicles Jan–Sep 2026, up 169% year‑over‑year, suggesting production and logistics scale.
- Geely will compete with BYD and Chery for mainstream EV sales in major cities, though model selection, dealer rollout timing and meeting the 49,000 annual low‑tariff quota pose execution and margin risks.
Geely Auto officially announced its entry into the Canadian market on October 9, making it the first Chinese automaker to confirm its entry into Canada.
Geely said its Canadian team is now in place and has begun preparations for local operations, including establishing retail and service networks. The company plans to introduce its first model to Canadian consumers in 2027.
Geely Holding Group already sells vehicles in Canada through brands such as Volvo and Polestar. This move, however, marks the first time the Geely marque itself will enter the Canadian market.
The company has not disclosed which model will launch first. Geely Auto Group operates several brands, including Geely Galaxy, Lynk & Co and Zeekr. The Geely EX2 and EX5, both of which have performed well in overseas markets, could be potential candidates for the Canadian launch.
Geely’s expansion into Canada also comes amid a shift in trade policy.
In January 2026, Canada cut import tariffs on China-made electric vehicles from 100% to 6.1% and introduced an annual low-tariff import quota of 49,000 vehicles. The policy change has opened a potential route into Canada for Chinese automakers, including Geely.
Geely Group’s export growth has accelerated this year. From January to September 2026, the group exported 797,670 vehicles, up 169% year over year.
Other major Chinese automakers, including BYD and Chery, are also preparing to enter Canada.
In June, BYD posted several job openings in Canada, including a business development manager for its Megawatt Flash-Charging operations. The role involves expanding the company’s charging network, overseeing charging-station development and establishing local partnerships.
Reports have also indicated that BYD plans to open around 20 dealerships in Canada during its first year in the market. Initial locations could include major cities such as Toronto, Vancouver, Montreal and Calgary.
Chery has also drawn attention in Canada. In May, vehicles from its Jaecoo, Omoda and EXEED brands were spotted in a Toronto parking lot, with some already carrying license plates. The vehicles included the Jaecoo J5 crossover, Omoda 9 plug-in hybrid SUV and EXEED Sterra ES sedan.
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