- SAIC pivoted to boost its own brands, NEVs and exports after overall sales dipped year-on-year, shifting mix toward higher-margin, locally developed models to claw back share.
- SAIC sold 430,000 vehicles in October, 3.577 million January–October, NEV sales 259,000 in October and 1.647 million Jan–Oct, MG Europe 320,000 Jan–Oct.
- Main competitors are legacy joint ventures and European EVs, but execution risks include sustaining global supply, scaling NEV margins and meeting delivery demand for new models like IM LS6.
SAIC Motor sold 430,000 vehicles in October, up 5.9% month on month but down 5.28% year on year, setting a new monthly high for the year, according to the automaker’s latest sales data.
From January to October, the group sold a cumulative 3.577 million vehicles, down 1.92% year on year.
SAIC’s own brands have been the main source of growth this year.
Sales of its own-brand vehicles reached 335,000 units in October, up 9.7% year on year, extending their year-on-year growth streak to 10 consecutive months.
Cumulative sales of own-brand vehicles totaled 2.638 million units in the first 10 months, up 12.3% year on year.
They accounted for 73.7% of the group’s total sales, an increase of 9.3 percentage points from the same period last year.
By business unit, SAIC Passenger Vehicle and SAIC Maxus recorded year-on-year sales growth of 43.8% and 37.2%, respectively, in the first 10 months. IM Motors also posted growth of 21.2%.
SAIC’s new energy vehicle (NEV) business continued to expand.
NEV sales reached 259,000 units in October, up 25.1% year on year, while cumulative sales for January-October rose 27.7% to 1.647 million units.
Within the group, SAIC Passenger Vehicle sold 491,000 NEVs in the first 10 months, up 157.4% year on year. Monthly sales of the MG4 and MG 07 both continued to exceed 10,000 units.
SAIC Maxus sold 91,000 NEVs over the same period, up 82.9%. SAIC-GM-Wuling recorded cumulative NEV sales of 720,000 units, including more than 7,500 deliveries of the Huajing S in October.
Among the joint ventures, SAIC Volkswagen and SAIC-GM sold 74,000 and 106,000 NEVs, respectively, in the first 10 months, representing year-on-year increases of 49.1% and 56.2%.
IM Motors sold a cumulative 68,000 vehicles from January to October. Since the launch of the next-generation IM LS6 in September, cumulative deliveries of the model have exceeded 8,000 units.
SAIC’s overseas business maintained strong growth. Overseas sales reached 163,000 vehicles in October, surging 67.3% year on year.
Cumulative overseas sales for the first 10 months totaled 1.328 million units, up 54%.
Europe remained SAIC’s largest overseas regional market. The MG brand sold 320,000 vehicles in the region during the first 10 months, up 24.7% year on year.
By country, MG sold more than 18,000 vehicles in the UK in September, setting a new monthly sales record for the brand in the market.
In Germany, the MG4 EV Urban received more than 16,000 cumulative orders, while orders for the MG lineup as a whole rose 177% year on year in the third quarter.
In Poland, MG sales increased 88% year on year in September, with cumulative sales for January-September up 44%.
The first 10 months of data show that SAIC’s overall sales remained slightly below the previous year’s level.
However, continued growth in its own brands, NEVs and overseas business has become the main support for the changing composition of group sales.
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