Audi, SAIC Form AITC for AUDI Brand in China, First New Model Due in 2028
Audi and SAIC Group expanded their partnership by launching the Audi Innovation Technology Center in Shanghai for vehicle development.
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Audi and SAIC Group expanded their partnership by launching the Audi Innovation Technology Center in Shanghai for vehicle development.
SAIC Audi launched the AUDI E7X Pioneer quattro Passion Edition at RMB 309,800, enhancing features and customization options while driving significant sales growth.
BMW and rivals face pressure from falling prices and a shift toward new energy vehicles in China’s luxury market, struggling to adapt effectively.
Tesla’s Model Y became Japan’s best-selling imported passenger car in May 2026, showing significant growth in registrations.
In May 2026, South Korea’s imported vehicle registrations rose 5.9% year-on-year, with electrified vehicles making up 89% of imports.
The AUDI E7X, a midsize electric SUV launched at RMB 269,800, emphasizes advanced technology and caters to China’s NEV market.
Audi and SAIC Motor established an Innovation Technology Center in Shanghai to develop smart electrification and connected vehicles.
Japan cuts BYD EV subsidies by over 50% to 150,000 yen ($939), while domestic models like Toyota bZ4X retain up to 1.3 million yen ($8,190), widening the competitive gap.
Skoda is set to exit China by mid-2026 after years of declining sales and limited EV competitiveness, marking a strategic shift within VW.
Audi plans to launch eight new models in China this year, including the Audi Q5L, A6L, A6L e-tron, and new products under the AUDI brand such as the E7X.