Although BMW was a step slower than the new forces, it has just released its first smart travel report for the May Day holiday. The content is not very extensive, but it reveals some interesting trends.
In the public’s mind, intelligent driving assistance is more of a “label” for Chinese new forces. Traditional luxury brands rarely actively promote such functions. However, during this year’s May Day holiday, the total mileage of intelligent driving assistance used by BMW owners in China reached 720,000 kilometers, equivalent to circling Hainan Island 1,167 times.
The usage rate of driving assistance reached 37%. Considering the complex road conditions in China, this proportion is not low, indicating that many owners have begun to trust BMW’s intelligent driving system. Some users even traveled 1,750 kilometers with the assistance of the driving system, which is more than the distance from Beijing to Shanghai. It feels like “sitting as a supervisor” when driving long distances.
In addition to intelligent driving, the frequency of using in-car navigation and voice assistants is also increasing rapidly. During the May Day holiday, the daily usage of BMW’s in-car navigation increased by nearly 70%. In the past, people often complained that in-car systems were not as good as mobile phones. However, more and more owners have found that in-car navigation is more considerate in some scenarios, such as charging station maps and scenic spot parking lots.
As for the voice assistant, it was activated nearly 15 million times. Some owners interacted with the voice assistant nearly a hundred times a day. From adjusting the air conditioner to changing songs and playing music, almost everything can be done with just a word. Compared with the previous “useless impression,” the voice system has become smarter and more down-to-earth.
Finally, let’s take a look at the charging data. During the May Day holiday, BMW vehicles charged a total of 25.4 million kilowatt-hours of electricity. This amount of electricity can power an i5 to drive around the equator 4,500 times.
All these data indicate that BMW is no longer the “old-school car manufacturer” in people’s traditional impression. Although it started later than the new forces on the road to intelligence, its actions are not slow, and its rhythm is becoming more and more appropriate. It can also be seen that it is actively adapting to the usage habits of Chinese users.
Discover more from ChinaEVHome
Subscribe to get the latest posts sent to your email.
