ONVO L60 Joins DiDi’s Premium Ride-Hailing Segment

Recently, it was reported that the ONVO L60 has partnered with DiDi to launch a dedicated car service, officially entering the ride-hailing market.

Today, Weibo blogger @小特叔叔 posted that he had confirmed the news with Will, the general manager of NIO Automotive Sales Co-Ltd’s Hangzhou regional company.

Two men standing in front of two ONVO L60 cars at a promotional event, with balloons and decorations in the background. — NIO Will replied to @小特叔叔 that it is true that the L60 has entered the online car-hailing market.

Will said that the L60 is used as a Didi dedicated car. When comparing partners in the 200,000-yuan price range, such as the BYD Han, ONVO was found to better match the dedicated car positioning. It offers more comfort and safety for drivers, as well as a more refined, comfortable cabin space and a more user – friendly experience for passengers. Therefore, the Didi dedicated car brand has found several local service providers for testing.

Will added that since the user base for Didi’s high-end dedicated cars aligns well with ONVO’s user profile, they decided to pilot a high-end dedicated car project on a small scale in the region, enabling more people to experience ONVO vehicles. Currently, several vehicles are being tested in a small-scale trial.

Two individuals observing an ONVO L60 electric vehicle displayed in a battery swapping station.

Once confirmed, this news sparked widespread discussion among ONVO car owners, with the main topics revolving around brand positioning and the reality of survival. Some owners believe that the ride-hailing label on the ONVO L60 will reduce the brand’s value and damage its high-end image in the family vehicle market. One owner remarked, “I bought a ONVO because of its ‘family premium car’ positioning. Now, with dedicated cars everywhere, driving it makes me look like I’m taking orders.”

In addition, some owners are concerned that the high frequency of battery swapping for ride-hailing vehicles might further strain battery swapping station resources. For instance, a car owner in Shanghai complained that swapping times have increased, with what used to take a few minutes now potentially taking up to 40 minutes. With the addition of Didi dedicated cars, the pressure on battery swapping stations is expected to intensify.

However, supportive owners argue that this partnership will effectively boost L60 sales. By collaborating with Didi, more people can be exposed to and use the ONVO L60, increasing its market share and positively impacting brand promotion and product sales.

Regarding this, what do you think?