Tesla China Launches June Limited-Time Offer: Get $1113.82 Paint Option Subsidy

Facing declining global sales, Tesla China today rolled out a new referral incentive program for June.

Customers who purchase a Tesla through an owner referral and take delivery within June will receive an ¥8,000 ($1113.82) subsidy applicable to paid paint options. Meanwhile, referring Tesla owners get 800 Tesla credits per successful referral, up to 8,000 credits (10 referrals max).

This is Tesla’s latest in a series of 2025 promotions, including:

• Free transfer of FSD capability
• 30-day complimentary Enhanced Autopilot (EAP)
• Revamped Supercharging credits
• Limited-time ¥8,000 ($1113.82) insurance subsidy for refreshed Model 3
• 5-year zero-interest financing

These initiatives aim to counter fierce market competition.

Sales Pressure Mounts

• April 2025 China wholesale sales (including exports): 58,459 (-6% YoY), marking the 7th consecutive monthly decline.
• Domestic retail sales fell 8.6% YoY.
• Preliminary May wholesale sales (per CPCA): 61,662 (-15% YoY).

Rivals Strike Back

• NIO: 5-year zero-interest loans, minimum 20% down payment
• XPeng: “5-year zero-interest, zero down payment” offers
• IM Motors: L6 starting price slashed by ¥30,000 ($4176.82) to ¥189,900 ($26439.26)

Outlook

While Tesla’s ¥8,000 ($1113.82) referral program targets owner networks and premium paint preferences, this standalone incentive may not be enough to reverse its downtrend in China’s cutthroat NEV market, where price wars rage on.