This afternoon, XPeng hosted a technology launch event themed “See the Future,” officially unveiling its “Zhuiguang Panoramic” Head-Up Display (HUD) system. The system will make its debut on the XPeng G7.
At the start of the event, XPeng introduced the development background of the “Zhuiguang Panoramic” HUD: current industry HUDs suffer from serious homogenization, primarily displaying speed and road signs while struggling with issues like poor visibility, dizziness, and obstructed views. Guidance functionalities remain underdeveloped.
The “Zhuiguang Panoramic” HUD leverages Huawei’s optical algorithms, optical systems, and optical components to build an AR-HUD foundation comprising XPeng’s self-developed automotive-grade imaging module and AR composition engine. Combined with XPeng’s full-scenario AR-HUD applications, human-factor HMI imaging modules, and comprehensive vehicle data, the system addresses three key user pain points—clarity, motion sickness, and obstruction—redefining the HUD experience.
This is reflected in the system’s hardware specs:
- 87-inch ultra-large display area, 6x the industry average, enabling cross-lane coverage across 8 driving scenarios;
- Industry-leading 1800:1 contrast ratio, 50% higher than the runner-up;
- 10m image projection distance, beyond the human eye’s depth perception limit, eliminating frequent refocusing;
- ≤1% static distortion, the industry’s lowest;
- 100ms low latency, eradicating virtual image lag.
Additionally, to make smart ADAS and safety truly “visible,” the system introduces three innovative scenarios:
1. AR Lane-Level Navigation:
Using one of only two globally available 3D OCC technologies, the system perceives surroundings in 720°. Its “light carpet” not only fits roads perfectly and displays stably but also intelligently avoids obstacles and adapts to slopes.
2. AR Driving Assistance:
The system displays an ADAS light carpet that clearly communicates vehicle intent, covering 6 high-frequency scenarios: turning, normal driving, acceleration/deceleration, traffic light stops, lane-change waiting, and overtaking. The AR light carpet also dynamically reroutes around obstacles. For parking, paths and spaces are clearly shown on the HUD.
3. AR Safety Assist:
Focusing on safety, the system proactively warns of risks like sudden lane cuts or “ghost pedestrians” (unexpected obstacles), supporting lateral and rear alerts. In extreme weather (e.g., rain/fog), it automatically marks distance to vehicles ahead and lane boundaries.
XPeng stated that to ensure the AR HUD aligns precisely with the road and avoids visual clutter, it uses minimalist, reality-blending visual elements. The voice assistant “Xiao P” enables hands-free brightness/height/angle adjustments.
Will this powerhouse collaboration—combining XPeng’s full-stack software and Huawei’s top-tier hardware—deliver the ultimate AR-HUD solution?
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