Dreame has launched its branding phase, intending to compete with Li Auto and focusing on luxury electric vehicles with unique designs.
On September 17, Dreame Technology posted its first update on its official Weibo account.
The post included a rendering of Dreame’s first model and revealed partial configuration details. The rendering aligns with what CEO Yu Hao had previously shared on social media.
According to the company, the vehicle will feature a globally unprecedented design of opposing “butterfly-style” doors protected by seven patents, incorporating a hidden B-pillar and constructed from 2,000 MPa aerospace-grade thermal expansion steel, achieving torsional rigidity exceeding 45,000 Nm/deg*.
On the same day, domestic media reported that Yu Hao made a bold statement in an internal company speech, claiming Dreame can fully compete with Li Auto, asserting that its models from the L9 down to the L6 could be “crushed” under Dreame’s offerings.
With both official teasers and internal mobilization underway, Dreame has officially entered its pre-launch branding and product promotion phase.
According to sources, Dreame has structured its automotive business around a dual-brand operation: Dreame Automotive and Xingkong Automotive.
The Dreame brand is primarily positioned against Bugatti, internally referred to as “Dreame-Bugatti,” offering both fully electric and extended-range versions. Xingkong Automotive, a subsidiary incubated by Dreame, targets luxury vehicles comparable to the Rolls-Royce Cullinan and Bentley models.
Specifically, Dreame has planned a Bentley-comparable vehicle with a 3.2-meter wheelbase, requiring dimensions “larger than Li Auto L9 and AITO M9 in length, width, and height.” Four configurations have been outlined:
- D9: priced at RMB 269,900–309,900 ($37,900–$43,500), targeting Li L6, L7, and Xiaomi YU7
- D9 Pro: priced at RMB 329,900–389,900 ($46,300–$54,700), targeting Li L8 and AITO M8
- D9 Max: priced at RMB 429,900–489,900 ($60,400–$68,800), targeting Li L9
- D9 Ultra: priced at RMB 529,900–589,900 ($74,500–$82,700), targeting AITO M9
To deliver on its “crush the competition” promise, Dreame is leveraging two strategic advantages: a global supply chain and proprietary high-tech innovations.
First, Dreame has selected a site in Berlin, Germany, for its factory, located adjacent to Tesla’s Berlin Gigafactory. According to the company, the new plant’s area will be approximately 1.2 times that of Tesla’s Berlin facility. Dreame is also establishing a partnership with BNP Paribas to facilitate entry into international markets.
Second, Dreame has applied for a total of 6,379 patents worldwide, 45% of which are invention patents covering motor control, sensor fusion, and automotive-grade human-machine interfaces.
In early September, Dreame completed its first round of financing, just 15 days after officially announcing its carmaking initiative, setting a record for the fastest funding round among new domestic automakers.
While many companies have attempted cross-sector automotive ventures, few have achieved a “peak-at-launch” success like Xiaomi Auto. Whether Dreame can carve out a competitive foothold in China’s intensely contested automotive market remains to be seen.
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