NIO Launches ES6 Milestone Edition Priced at $48,270

The ES6 Milestone Edition is RMB 11,800 ($1,660) higher than the current model.

On October 17, NIO Inc. announced the launch of the ES6 Milestone Edition to commemorate the SUV’s milestone of 300,000 units delivered earlier this month.

The new ES6 is priced at RMB 349,800 ($48,270) for full purchase, or RMB 241,800 ($34,060) under the Battery-as-a-Service (BaaS) rental scheme. The pricing is RMB 11,800 ($1,660) higher than the existing model.

Since its debut in 2018, the ES6 has undergone three upgrades. The current model is available in only one configuration, priced at RMB 338,000 ($47,320) for full purchase and RMB 230,000 ($32,200) for the BaaS version.

The current model supports 100 kWh and 75 kWh battery options with monthly lease fees of RMB 1,128 ($159) and RMB 728 ($102), respectively.

The Milestone Edition mainly features upgrades to exterior details and packaging. It adds exclusive “Milestone Edition” branding, including a dedicated rear badge, door sill plates and matching interior headrest embroidery.

Several high-spec features are now standard, including 20-inch multi-spoke wheels, NOMI Mate 3.0, the Queen Co-Pilot seat, the Moon theme package and an ambience suite.

NIO also announced limited-time incentives: users who lock in orders before November 30, 2025 will receive one year of free battery swapping (48 swap vouchers) and may exchange benefits for an AC charging/discharging kit.

Additional perks include five-year free NOP+, 50% discounts on optional features and a Guangzhou Auto Show purchase package.

The launch follows the roll-off of the 300,000th ES6 unit two weeks earlier. The ES6 remains the best-selling pure-electric model priced above RMB 300,000 ($42,000) in China and the first to reach cumulative production of 300,000 units in this segment.

According to data compiled by ChinaEV Home, NIO brand delivered 127,496 vehicles from January to October, with the ES6 contributing 38,052 units, accounting for 30% of total sales.