- Chinese brands sharply increased Belgian registrations amid a cooling market, leveraging lower-priced EV entries and rapid dealer expansion to take share from incumbents and grow volume quickly.
- BYD totaled 838 October registrations and 7,510 YTD units; XPeng 262 in October and 2,010 YTD; Tesla registered 488 in October and 11,132 YTD.
- Targeting mainstream electrified segments against BMW, VW and Mercedes, execution risks include scaling dealer networks, supply constraints for rapid ramp-ups, and sustaining margins amid intense price competition.
Belgium recorded 31,949 new passenger car registrations in October 2026, down 5.9% YoY, according to the latest data from the Belgian automotive federation FEBIAC and the Federal Public Service Mobility and Transport (SPF Mobilité & Transports).
From January to October, registrations totaled 352,323 units, edging down 1.5% YoY as the market remained broadly stable.
Against this backdrop, most Chinese automakers continued to expand in Belgium, posting strong year-on-year gains despite the broader market decline.
Among the leading Chinese brands, BYD registered 838 vehicles in October, up 83.37% YoY. Its January-October total reached 7,510 units, more than double the year-earlier figure. MG registrations slipped 4.85% in October, but its year-to-date total remained at 7,405 units, making it Belgium’s second-largest Chinese brand by registrations.
Jaecoo registered 342 vehicles in October, surging 327.50% YoY. Its cumulative registrations reached 2,195 units in the first ten months, up 353.51%, reflecting a rapid expansion in the market.
Among Chinese EV startups, Leapmotor registered 389 vehicles in October, up 322.83% YoY. Its January-October total climbed to 3,046 units, an increase of 359.43%, sustaining strong growth despite a higher comparison base.
XPeng registered 262 vehicles in October, up 201.15% YoY, bringing its year-to-date total to 2,010 units, up 103.03%. Zeekr recorded 151 registrations, a 1,787.50% YoY surge — the fastest growth rate among all brands that month.
Other Chinese automakers also posted notable gains. Omoda registered 190 vehicles in October, up 475.76% YoY, while Lynk & Co recorded 71 units, up 238.10%. Geely registered 220 vehicles, compared with no registrations reported for the same period last year. NIO recorded 25 registrations, up 733.33% YoY.
Tesla remained a significant competitor in the electrified vehicle market. It registered 488 vehicles in Belgium in October, up 14.55% YoY. Its January-October total reached 11,132 units, a 41.79% increase.
However, European automakers continued to dominate the market.
BMW led October registrations with 3,308 vehicles, followed by Volkswagen with 2,787 and Mercedes-Benz with 2,550. Peugeot, Renault, Kia, Audi, Toyota, Dacia and Citroën formed the next tier, maintaining relatively stable market positions.
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